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Unilever tops 2012 Marketing Society Awards nominations

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

Loyalty schemes to push mobile payments

proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

InterContinental pushes half-price promotion online

ranges from AOL Time Warner to Barclaycard, CNN, Nestle and AstraZeneca. "To see such a prestigious ...

CAMPAIGN REPORT ON NEW MEDIA: New media agency profiles - Many of the new-media companies listed here are barely a couple of years old and are already doing well; others have a heritage that stems from traditional creative agencies that have moved with th

51 Clients: Compaq, Barclaycard, Pepsi, AltaVista, sports.com. CCG.XM CCG ...

NEW MEDIA: Briefs

Barclaycard and Pepsi, has appointed Ebba Linden from Modem Media as European business development ...

Stop Press

. NatWest is the first of the high-street banks to drop the fee from its standard cards. Barclaycard ...

DIRECT: Briefs

. Barclaycard has been advised not to offer pre-approved loans in mailings by the Advertising Standards ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.