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Barclaycard defends ads OFT deems 'highly misleading'
18 Nov 2003 | by Jennifer Whitehead,
LONDON - Barclaycard has defended a '0% forever' credit card promotion that was deemed 'highly...to customers. In its advertising, Barclaycard promoted in large type that the 0% APR would be offered forever ... .9%. Responding to the OFT statement, Gary Hoffman, Barclaycard chief executive, said: "Barclaycard does ... have to listen carefully." A spokesman for Barclaycard said that there had been no more complaints ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
