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CAMPAIGN: PUBLIC AFFAIRS - Transparency is a winner for Nationwide

executive Matt Barrett refused to use a Barclaycard because it was too expensive to convey the issue of fair ... . The Barclaycard story re-ignited interest in credit card conditions and generated half a dozen further national ... in the regional press in the wake of the Barclaycard story, including BBC Coventry and Warwickshire, Swansea Sound ...

Barclaycard defends ads OFT deems 'highly misleading'

LONDON - Barclaycard has defended a '0% forever' credit card promotion that was deemed 'highly...to customers. In its advertising, Barclaycard promoted in large type that the 0% APR would be offered forever ... .9%. Responding to the OFT statement, Gary Hoffman, Barclaycard chief executive, said: "Barclaycard does ... have to listen carefully." A spokesman for Barclaycard said that there had been no more complaints ...

‘Expensive’ credit cards row fails to hurt Barclaycard

Barclaycard claimed this week that its business had been unaffected by comments made by Barclays...Mark Gonella, head of Barclaycard PR, said customer calls to the Barclays credit card organisation had increased by 0.4 per cent after Barrett’s appearance before the Commons Treasury Select Committee last Thursday. Barrett told the Committee that he did not use credit cards because he thought them too ...

PRWEEK LISTS 2002: A year to remember

for the Value of Time campaign for Barclaycard that scooped a PRWeek Award. Cohn Wolfe Two wins and four ...

PRWEEK AWARDS: Research

WINNER - Barclaycard, Value of Time, Lexis PR...Barclaycard asked Lexis PR to step in and make its credit card friendly and modern to a broad ... objective of driving traffic to Barclaycard's website, to increase online account management and card ... all the money in the world, to demonstrate that Barclaycard understands how consumers like to spend ...

PRWEEK AWARDS 2002: And the award goes to?

of Time, Lexis PR, Barclaycard ...

Powergen poaches Barclays marketer for relaunch

He will oversee a relaunch that positions the brand as an environmentally friendly and family-focused energy supplier. Parmenter, who pioneered Barclaycard’s sponsorship of the FA Premiership during a five-year spell as marketing director, takes up the job in December. He will report to Powergen’s retail managing ...

Lexis hands Meredith sponsorships role

group. Lexis handles PR for Barclaycard's Premiership sponsorship, Thomson's sponsorship of Tottenham ...

INTERNATIONAL BRIEFS: Porter Novelli partners with F&H

, direct and event marketing. The firm was founded in 1989 and has clients including Barclaycard, Bristol

PROFILE: Hugh Birley, Lexis PR - Independent future inspires Lexis chief. After the £5m MBO, Hugh Birley reveals his five-year agency strategy

business Propeller Direction. Clients include blue-chips such as Guinness UDV, Barclaycard and Powergen ... activity. The agency already handles Barclaycard's sponsorship of football's Premiership and the Powergen ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.