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Unilever tops 2012 Marketing Society Awards nominations

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

Loyalty schemes to push mobile payments

proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...

Npower adds name to Barclaycard Freedom

LONDON - Energy firm Npower has signed up to join Barclaycard's new Freedom loyalty programme....; mso-bidi-language:#0400;} As part of the deal, Barclaycard Freedom customers have the opportunity to gain up to 160 'Reward Money', when paying their bills with Barclaycard. Npower is also offering a 60 sign-up incentive to any Barclaycard Freedom customers who transfer to the brand by 17 May ...

Nectar dismisses stories predicting uncertain future

. Barclaycard, one of the four launch partners of Nectar, along with Sainsbury's, BP and Debenhams, stopped offering Nectar to its new cardholders in July. A Barclaycard spokesman said that this was because ... August 2005. When asked if there were plans to reinstate the Nectar offer, he said that Barclaycard could ...

Loyalty rivals in £130m battle for members

The three companies are preparing massive promotions as Air Miles and buy and fly! attempt to undermine the launch of Nectar, the scheme backed by Sainsbury's, Barclaycard, BP and Debenhams. Air Miles ... . While Sainsbury's and Barclaycard will allow customers to transfer points to Nectar, it emerged ...

Nectar to replace top loyalty brands

and Barclaycard Rewards are to be scrapped in favour of Nectar, the UK's first loyalty card scheme to feature...Nectar's backer, Loyalty Management UK (LMUK) will spend more than £50m on its launch this autumn. It has signed Sainsbury's, BP, Barclaycard and Debenhams as its founding partners. Argos, which runs ... at Sainsbury's, BP, Barclaycard or Debenhams. Points can then be redeemed with Nectar's reward partners ...

DIRECT: Briefs

as a senior planner, working on the Barclaycard and Grattan accounts. Before ICD, Dull worked ...

TOP 80 DIRECT MARKETING AGENCIES 1999: DM LEAGUE TABLES - The client perspective/The sudden growth and rapid development of the direct marketing business has left many clients sharing some of the same anxieties as agencies, a straw poll suggests

The Associates 43,778,000 3 Cornhill Direct 30,117,000 4 Barclaycard ... 1,415,2000 3 Barclaycard Travel Services 930,000 4 Thomson Cruises ...

STOP PRESS

Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend...Barclaycard is to make over 1000 employees redundant, it announced on Tuesday, in order to defend its leading 30% share of the competitive credit card market. Victoria Wine and Thresher, the newly merged off-licence group, has completed its marketing department restructure. Morwenna Angove ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.