09 Dec 2011
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard
02 Dec 2011
| by Alex Brownsell
Barclaycard is extending its ongoing 'Easier' brand campaign with a Christmas promotion promising.... The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www.facebook.com/barclaycard .
The Christmas push is the latest phase in Barclaycard's new brand campaign, which aims to position the brand ...
brand director at Barclaycard, said that rather than just focusing on contactless technology ...
14 Nov 2011
| by Sara Kimberley
Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign...the strapline, "Barclaycard. Easier", to promote Barclaycard's contactless payment system.
An outdoor ad ...
the digital work.
Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing campaign will be delivered in a fresh and modern way, showing how Barclaycard makes this busy time of year ...
23 Aug 2011
| by Sarah Shearman
Barclaycard has recruited a digital director as it aims to bolster its mobile services and build...Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer.
Padley will be responsible for 'accelerating' the brand ...
.
Barclaycard unveiled its contactless mobile-payment service in May, in conjunction with Orange. The service ...
09 Jun 2011
| by Alex Brownsell
Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services...Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field ...
retailers such as McDonald's, Subway and Pret a Manger.
To promote the scheme, Barclaycard has reworked ...
using a Samsung handset, rather than the Barclaycard in the original ad. The aim is to emphasise ...
27 Jan 2011
| by Katherine Levy
Everything Everywhere brand Orange and Barclaycard are to roll out the UK's first commercial...The launch is scheduled for the second quarter of 2011. Orange and Barclaycard customers ...
that will launch shortly after.
To date there are 42,500 live Barclaycard contactless terminals in retail outlets including Pret a Manger, Eat and Little Chef. Barclaycard is also developing terminals for Co ...
07 Jan 2011
| by Alex Brownsell
Moneysupermarket.com has hired Barclaycard marketer Paul Troy to the position of director...Troy, who occupied the role of global head of advertising and content at Barclaycard, left ...
.com marketing director David Osborne.
While at Barclaycard, Troy was responsible for overseeing ...
-downloaded branded free app to date.
Barclaycard has confirmed it will be recruiting a replacement head ...
05 Nov 2010
Client: Barclaycard Entrant: BBH Authors: Nicoletta Vita, Henrietta Probert, BBH Contributing authors: Richard Collins, Barclaycard; Richard Evans,
Walker Media; Elaine Miller, Dare Digital ...
's biggest waterslide' allowed
Barclaycard to engage with a new generation of credit-card holders,
delivering ...
22 Oct 2010
| by Matt Cartmell
Arsenal has appointed a communications director from Barclaycard....Mark Gonnella joins Arsenal from his previous role as corporate affairs director at Barclaycard ...
ten years at Barclaycard, where he was responsible for managing Barclaycard s reputation across Europe and the US. He also led Barclaycard s PR activities during their sponsorship of the Premier League ...
19 Jul 2010
| by Alex Brownsell
Barclaycard has hired former InterContinental Hotels (IHG) marketer Nina Bibby to the role...in December, replaces interim CMO Michelle Bottomley, who will continue to head up Barclaycard s North ...
for "family reasons".
In her new role, Bibby will report directly to Barclaycard chief executive Valerie ...
Michelle McEttrick.
Bibby said she was "thrilled to have this opportunity" and called Barclaycard "an ...
