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The Work: Private view

important stuff. 8.49am: Right, here we go. First, we have a Barclaycard (1) viral. This is essentially a homemade remake of that brilliant Barclaycard water slide commercial. I guess the idea is that we'd find ... . BARCLAYCARD Project: DIY Client: Hannah Deans, advertising and media manager, Barclaycard Brief: Build ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

Campaign Promotion: It is hard viewing, but it works

three ads stuck together, and not enough of a standalone triumph. Barclaycard's "glide" commercial had ... ' Barclaycard - Glide - '"Pleasant" wasn't enough to take this tale of city escapism into our top three' Defra ...

The Week: Media news - Google offers YouTube ads

Since taking over YouTube, Google has struggled to find a way to make it pay. The new options include click-to-play expandable homepage video ads, costing £32,000 a day. Others include mastheads and 30-second auto-roll ads. Cadbury, Barclaycard and Apple are among the advertisers to have trialled ...

Annual: Top 10 Creative Directors

to revitalise Bartle Bogle Hegarty's output. Barclaycard, Levi's and Barnardo's could ensure BBH's awards shelf ...

Annual: Agency of the Year - Mother

of work. Barclaycard's "glide" is a happy response to the global downturn, while "break the cycle ...

The Work: Private View

or we're doomed. Bollocks to that says Barclaycard (6) (which has more reason to keep its head down ... Photographer: Spencer Rowell Exposure: Outdoor 6. BARCLAYCARD Project: Glide Client: Gary Twelvetree, chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard ...

Campaign Promotion: The Thinkboxes Shortlist for October 2008

of the characters intervening in situations of human-rights abuses. - Barclaycard - Waterslide Directed by Peter Thwaites, this Barclaycard ad, by Gary McCreadie and Wesley Hawes at Bartle Bogle Hegarty, promotes ... at Barclaycard, and Gary Twelvetree, the chief marketing officer, was to show how easy and convenient ...

The Work: New Campaigns - UK

the full Sony high-definition kit. BARCLAYCARD - GLIDE CREDITS Project: Glide Client: Gary Twelvetree, chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard helps you to cut through the clutter of life Agency: Bartle Bogle Hegarty Writers/art directors ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.