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25 Feb 2011
, Moneysupermarket.com's recently appointed director of consumer marketing, was previously Barclaycard's head ...
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Why everyone's still talking about integration
01 Sep 2011 | by Philip Smith
director of John Lewis Partnership ; Nina Bibby, the global chief marketing officer of Barclaycard ...
Campaign Promotion: The pioneers - Helen Lawrence
03 Dec 2010
Delivering a strategic edge to social media activity for the digital agency Dare is a 24/7 job for Helen Lawrence. Petite and lively, Lawrence works across a client list including Sony Ericsson, New Look, Barclaycard, Vodafone, Sony, Beck's and BMW. The work involves everything from looking at whether a client ...
IPA Effectiveness Awards 2010: Silver Award - Barclaycard
05 Nov 2010
Client: Barclaycard Entrant: BBH Authors: Nicoletta Vita, Henrietta Probert, BBH Contributing authors: Richard Collins, Barclaycard; Richard Evans, Walker Media; Elaine Miller, Dare Digital ... 's biggest waterslide' allowed Barclaycard to engage with a new generation of credit-card holders, delivering ...
Reinventing the ad break
13 Aug 2010 | by Anne Cassidy
Ross, who announced that Carr would be engaging with the ads. BARCLAYCARD - WATERSLIDE GREEN BUTTON When Barclaycard launched the remixed version of its "waterslide" ad, which was created by Bartle Bogle ...
The Work: Private View
09 Jul 2010
, advertising might be more interesting to real people. The Barclaycard (2) "rollercoaster extreme" ad ... will not make me like Barclaycard any more. Sorry, but it's not interesting. I'm not interested. I don't care ... the ad. I remember seeing the Barclaycard (2) "waterslide" commercial on TV before I moved to Asia ...
Barclaycard launches follow-up to hit iPhone game
15 Jun 2010 | by John Reynolds
Barclaycard is launching the follow-up to its Waterslide Extreme iPhone game which it claims has...Rollercoaster Extreme, like Waterside Extreme, has been created by Dare and is linked to the concept of Barclaycard's television ad for its contactless payment technology . Rollercoaster Extreme ... company FishLabs Entertainment. The game will be free to download. Barclaycard claims that Waterslide ...
Close-Up: Why the world has to be round in apps market
04 Jun 2010 | by Jon Carney
on urban listings with its True City iPhone app. What's stopping Barclaycard becoming my travel companion ...
Media: Double Standards - 'Who else has Alice Cooper doing breakfast?'
28 May 2010
station? We are proud to be currently working with the likes of Coke, Barclaycard, Nike and BlackBerry ...
Iris founder Millner to move to Asia
25 Mar 2010 | by Maisie McCabe
From his new base in Asia, rotating between Singapore, Sydney and Shanghai, Millner will develop Iris' integrated network in the region and expand its existing offices. Millner will also continue to work on client business globally and work with Iris' major clients such as Sony Ericsson, Barclaycard ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
