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Barclaycard introduces new strapline in Christmas campaign

Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign...the strapline, "Barclaycard. Easier", to promote Barclaycard's contactless payment system. An outdoor ad ... the digital work. Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing campaign will be delivered in a fresh and modern way, showing how Barclaycard makes this busy time of year ...

Punter Appeal - Bartle Bogle Hegarty

the West Country, whence Yeo Valley hails. Barclaycard's "rollercoaster", a follow-up to its memorable ... of the contactless Barclaycard through a New York worker who flies his way around the city flashing his plastic ... of 10) Barclaycard - Rollercoaster 6.24 Barnardo's - Turnaround 6.24 Audi - Beauty ...

Should brands be investing in apps?

them? When branded apps work, they work brilliantly. Who can forget Barclaycard's Waterslide Extreme ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.