Bartle Bogle Hegarty and WPP s Ogilvy Mather are understood to have been briefed to respond with ideas on global positioning and communications. BBH holds Barclays 34 million UK ad account for retail banking as well as the Barclaycard business, while Ogilvy handles global advertising for Barclays ...
According to sources, Maxus has won a pitch against the incumbent, Walker Media, which pitched alongside Havas Media, and OMD. Barclays, which approached media networks with a pitch brief in July , spends 31 million on UK media for its main brand and Barclaycard, according to Nielsen Media Research ...
s "Rollercoaster" and "Water-slide" apps for Barclaycard that supported Bartle Bogle Hegarty s brand advertising ... in the UK by Walker Media. The brief involved all Barclays brands, including Barclaycard. Barclays ...
marketing, will oversee the review. Troy was previously Barclaycard s head of advertising. The site ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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