Iris ramps up planning department
26 Jan 2012 | by Sara Kimberley
and Barclaycard. Follow Sara Kimberley on Twitter @SaraKimberley ...
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Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
, with Barclaycard's "waterslide" and Carling's iPint being the classic case studies. Last Mile Marketing ...
The Year Ahead for ... Mobile
12 Jan 2012 | by Stefan Bardega
communication payment efforts. The NFC partnership between Barclaycard and Orange, called Quick Tap ...
Barclaycard introduces new strapline in Christmas campaign
14 Nov 2011 | by Sara Kimberley
Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign...the strapline, "Barclaycard. Easier", to promote Barclaycard's contactless payment system. An outdoor ad ... the digital work. Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing campaign will be delivered in a fresh and modern way, showing how Barclaycard makes this busy time of year ...
Dare's Harrison and Watson join DLKW Lowe as digital CDs
03 Nov 2011 | by Matt Williams
since worked on campaigns for brands including B Q, Sony Ericsson and Barclaycard. They were also ...
Barclays appoints Maxus to handle £40m media account
23 Sep 2011 | by Ian Darby
According to sources, Maxus has won a pitch against the incumbent, Walker Media, which pitched alongside Havas Media, and OMD. Barclays, which approached media networks with a pitch brief in July , spends 31 million on UK media for its main brand and Barclaycard, according to Nielsen Media Research ...
Iris appoints Graham Rhodes as managing partner
08 Sep 2011 | by Sara Kimberley
Rhodes joins the agency this month from Wunderman, where he was responsible for leading the agency's Best Buy business. In his new role, Rhodes will be responsible for handling Iris's relationship with Barclaycard. Prior to Wunderman, Rhodes was managing partner at Proximity London and deputy managing ...
Why everyone's still talking about integration
01 Sep 2011 | by Philip Smith
director of John Lewis Partnership ; Nina Bibby, the global chief marketing officer of Barclaycard ...
Punter Appeal - Bartle Bogle Hegarty
25 Aug 2011 | by Katherine Levy
the West Country, whence Yeo Valley hails. Barclaycard's "rollercoaster", a follow-up to its memorable ... of the contactless Barclaycard through a New York worker who flies his way around the city flashing his plastic ... of 10) Barclaycard - Rollercoaster 6.24 Barnardo's - Turnaround 6.24 Audi - Beauty ...
Tom Morton to join Euro RSCG New York
23 Aug 2011 | by Maisie McCabe
, Sony and Barclaycard. Brooks said: "Tom has all you'd expect in a top-notch planner. He understands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
