to remove filtersBrand of the Year 2011 shortlist
09 Nov 2011 | by Staff
of the century, let alone 2011. Barclaycard The credit-card brand is busy ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
it will achieve the same momentum as Chambers' repositioning of Barclaycard last year. 45. Kevin Peake, Npower ...
The Work: New Campaigns - UK
06 Feb 2009
with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...
The Work: New Campaigns - UK
06 Feb 2009
with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...
The week in marketing: 18 November
18 Nov 2008 | by Staff
plays card Specsavers has parodied Barclaycard's Waterslide TV campaign with a YouTube viral. In its ...
Brands piggyback on free running movement
04 Nov 2008
and compete as professional athletes. Barclaycard is now the title sponsor of the World Free Run Championships ... of sponsorship at Barclaycard, was roundly booed by the audience as he took the stage at the event. ...
The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
. Barclaycard fined Barclaycard has been handed the maximum possible fine, 50,000, by watchdog Ofcom ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
