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chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
, transforming it into a game. The case for Fiona Bosman, head of advertising and content, Barclaycard: At Barclaycard, Bosman has been using social networks to both reward and engage with customers and has launched a ...
of the century, let alone 2011. Barclaycard The credit-card brand is busy ...
proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...
brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...
it will achieve the same momentum as Chambers' repositioning of Barclaycard last year. 45. Kevin Peake, Npower ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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