REVIEW: Marketing and advertising news in the week’s press
11 Sep 1998 | by CLAIRE COZENS
of production development at Barclaycard, will take on the role of marketing and sales director for hospitals ...
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CAMPAIGN DIRECT: Businesses woo academic world in hope of future rewards. The student brigade offers a vital revenue stream that many companies now tap into, Eleanor Trickett says
25 Sep 1998 | by ELEANOR TRICKETT
and negotiate the possibilities of tailoring the product to suit the student budget more. Barclaycard ... of the NUS, explains: Although many people advise students against getting a credit card, Barclaycard is a ... Barclaycard and Endsleigh have products for both undergraduates and graduates, explains Wells, and helps ...
CAREERS: Movers
11 Dec 1997
director working on Barclaycard and Prudential. She joins the agency from TBWA Payne Stracey where she ...
Barclaycard to try extra offer
21 Aug 1997 | by PATRICK BARRETT
Barclaycard is considering extending its brand to market groceries, electrical goods and a range...Barclaycard is considering extending its brand to market groceries, electrical goods and a range ... if they would purchase PEPs, Tessas, pensions or motor insurance from Barclaycard. The research comes ... not include Rowan Atkinson, brand spokesman for the past six years. Barclaycard is keen to regain ...
TOP UK AND EUROPEAN BRANDS: BIG BRAND SPENDERS BY SECTOR
25 Apr 1997 | by THOMAS VERNER
2 1 Barclaycard BMP DDB - 3 - PPP Healthcare M ... Express 22.29 10.12 120.23 2 1 Barclaycard 13.08 12 ...
STOP PRESS
08 Jan 1997 | by AMANDA LUTCHFORD
is negotiating for two new sites, in Edinburgh and Bath. Barclaycard has launched a 24-hour travel ...
ANALYSIS: Alliances set brand agenda
02 May 1996 | by JULIAN LEE
, but who they are likely to be in the future. Barclaycard commercial director Shaun Powell has ... of a new car, 10%-12% of new Fords sold to private buyers are through Barclaycard. Washing ... is not yet clear. The deals, such as the one between Barclaycard and Cellnet, appear to be laying ...
OPINION: The effectiveness of funny ads depends on the brand
15 Dec 1995 | by WINSTON FLETCHER
Awards. The PG chimps, Boddingtons, Alliance and Leicester, John Smith s, Irn-Bru, Barclaycard ...
Barclaycard 'spy' by BMP
29 Oct 1994 | by John Tylee
as the equally inept Richard Latham in a series of ads for Barclaycard. Acknowledged as one of the funniest ever campaigns, the BMP campaign features Latham as the ultimate Barclaycard sceptic, always dismissive about its ... of tricky situations. The campaign helped Barclaycard reverse a declining market share and achieve brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
