O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
year launched a mobile payments service, with NFC technology called Simply Tap, with Barclaycard ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Barclaycard 'win an easier Christmas' by Dare
09 Dec 2011
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
Barclaycard is extending its ongoing 'Easier' brand campaign with a Christmas promotion promising.... The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www.facebook.com/barclaycard . The Christmas push is the latest phase in Barclaycard's new brand campaign, which aims to position the brand ... brand director at Barclaycard, said that rather than just focusing on contactless technology ...
Visa unveils new digital payments brand V.me
16 Nov 2011 | by Sarah Shearman
mobile wallet service next year . Rival MasterCard has signed up with Barclaycard and Orange ...
Barclaycard hires Ben Padley as first digital chief
23 Aug 2011 | by Sarah Shearman
Barclaycard has recruited a digital director as it aims to bolster its mobile services and build...Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ... . Barclaycard unveiled its contactless mobile-payment service in May, in conjunction with Orange. The service ...
Barclays cuts digital roster for non-consumer to three
04 Aug 2011 | by Sara Kimberley
s "Rollercoaster" and "Water-slide" apps for Barclaycard that supported Bartle Bogle Hegarty s brand advertising ... in the UK by Walker Media. The brief involved all Barclays brands, including Barclaycard. Barclays ...
Barclays spoofs history of money for mobile payment push
30 Jun 2011 | by Ben Bold
Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...Childs, the star of 'The Only Way is Essex'. Gary Twelvetree, Barclaycard's global brand director, said: "The evolution of payment options is an interesting story and one we had to tell. "Barclaycard ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...
Barclays Corporate calls digital review
23 Sep 2010 | by Sara Kimberley
The Barclays division is looking to consolidate its roster of 14 digital agencies, including Dare and LBi, down to two. Advertising for Barclays Corporate is handled by Ogilvy UK, which is unaffected by the review. Bartle Bogle Hegarty, which handles advertising for Barclays' retail arm and Barclaycard, is also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
