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Unilever tops 2012 Marketing Society Awards nominations

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

Loyalty schemes to push mobile payments

proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...

Barclaycard rolls out Freedom rewards programme

LONDON - Barclaycard has today officially launched its Freedom customer rewards programme....; mso-bidi-language:#0400;} The scheme, which allows Barclaycard holders to earn reward ... at Barclaycardfreedom.co.uk. The launch of Barclaycard Freedom will be backed by an above-the-line campaign by Bartle ... small and medium-sized retailers to a rewards programme for the first time. Barclaycard's eight ...

Npower adds name to Barclaycard Freedom

LONDON - Energy firm Npower has signed up to join Barclaycard's new Freedom loyalty programme....; mso-bidi-language:#0400;} As part of the deal, Barclaycard Freedom customers have the opportunity to gain up to 160 'Reward Money', when paying their bills with Barclaycard. Npower is also offering a 60 sign-up incentive to any Barclaycard Freedom customers who transfer to the brand by 17 May ...

Barclaycard launches Freedom loyalty programme

LONDON - Barclaycard has unveiled its new cardholder loyalty scheme Barclaycard Freedom, which...; mso-bidi-language:#0400;} Barclaycard's eight million UK cardholders will automatically ... to redeem the reward whenever they choose. Barclaycard has invited more than 30,000 retailers ... Newman, managing director at Barclaycard Freedom, said: "It incorporates all of the best elements ...

Barclaycard appoints Iris to UK direct marketing account

LONDON - Barclaycard has hired Iris as its lead direct marketing agency in the UK....; mso-bidi-language:#0400;} It follows a pitch process led by Barclaycard's global brand ... on Barclaycard's roster include Bartle Bogle Hegarty (BBH), Walker Media, Dare and Vital. Iris showed great ... challenges ahead,' said Whitton. Earlier this year, Barclaycard appointed Rapp to handle its new rewards ...

Boots to offer PayPass 'Tap & Go' points

this was the first use of contactless bankcard payments on public transport in the UK. Last year Barclaycard issued ...

Barclaycard to review below-the-line agency arrangements

LONDON - Barclaycard has launched a review of its UK below-the-line agency arrangements....of the decision and are being invited to re-pitch for the work. Barclaycard recently appointed Rapp to handle ... is being overseen by Barclaycard director of brand and advertising Gary Twelvetree, is expected to be completed this summer. Over the past year, Barclaycard launched a new corporate brand identity, designed ...

Hotline: Barclays appoints Rapp

scheme for its Barclaycard brand. The agency picked up the brief after beating EHS Brann, also a Barclays

The Work: Private View

or we're doomed. Bollocks to that says Barclaycard (6) (which has more reason to keep its head down ... Photographer: Spencer Rowell Exposure: Outdoor 6. BARCLAYCARD Project: Glide Client: Gary Twelvetree, chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard ...

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