chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Bartle Bogle Hegarty and WPP s Ogilvy Mather are understood to have been briefed to respond with ideas on global positioning and communications. BBH holds Barclays 34 million UK ad account for retail banking as well as the Barclaycard business, while Ogilvy handles global advertising for Barclays ...
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard
Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby , Barclaycard's global chief marketing officer. ( Marketing ) Microsoft UK has parted ways ...
s "Rollercoaster" and "Water-slide" apps for Barclaycard that supported Bartle Bogle Hegarty s brand advertising ... in the UK by Walker Media. The brief involved all Barclays brands, including Barclaycard. Barclays ...
The brief involves all Barclays brands including its credit card offshoot Barclaycard, also held by Walker, which is expected to link up with an international network to compete for the brief. Barclays spends 31m on media in the UK annually, the majority of the global spend, according to Nielsen Media ...
marketing, will oversee the review. Troy was previously Barclaycard s head of advertising. The site ...
The Barclays division is looking to consolidate its roster of 14 digital agencies, including Dare and LBi, down to two. Advertising for Barclays Corporate is handled by Ogilvy UK, which is unaffected by the review. Bartle Bogle Hegarty, which handles advertising for Barclays' retail arm and Barclaycard, is also ...
LONDON - Barclaycard has signed a strategic partnership deal with Global Radio, the owner of Heart...customers access to exclusive tickets for gigs, music updates and competitions. Barclaycard also signed a ... at The Hospital Club in Covent Garden, London, will be staged under the Barclaycard Mercury Prize Sessions banner. The Barclaycard brand will now feature at upcoming events such as Capital Radio's Summer Ball. Global Radio ...
reward scheme for its Barclaycard brand....The agency picked up the brief after beating EHS Brann, also a Barclays roster agency, in a pitch. The new reward scheme is understood to offer incentives to consumers every time that they use their Barclaycard but full details have yet to emerge. Rapp was first awarded a place on the Barclays roster ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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