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Trading places: this week's people moves

Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby , Barclaycard's global chief marketing officer. ( Marketing ) Microsoft UK has parted ways ...

Barclaycard rides out second week at top of BR app chart

Barclaycard has held on to top spot in Brand Republic's branded app chart, with Microsoft's Windows...Barclaycard's follow-up to its popular Waterslide Extreme iPhone game, Rollercoaster Extreme, debuted at number one in the chart last week. Among the new entries this week are Your Orange and Ocado, with re-entries for Auto Trader and the Rightmove house hunting app. The chart is powered ...

Britain's Got Talent takes top spot in BR app chart

Barclaycard's Waterslide Extreme app demonstrates its enduring appeal to gamers by rising back up the chart into third place, while relative newcomer the Comparethemarket meerkat app slides to seventh. Further down the chart there are new entries for Marvel Comics and the Royal Horticultural Society's 'Grow ...

Barclaycard named Mercury Prize sponsor in four-year deal

LONDON - The Mercury Prize has signed a four-year partnership with Barclaycard, which will become...with regular news and updates, honoured Elbow for their acclaimed LP 'The Seldom Seen Kid'. Barclaycard ... with Barclaycard will see the introduction of several initiatives, including the Barclaycard Mercury Prize Sessions ... of advertising and sponsorship at Barclaycard, said: "The Mercury Prize has always represented the huge ...

Barclaycard ventures into music in partnership with Live Nation

LONDON - Barclaycard has formed a major partnership with concert promoter Live Nation to give its...-fareast-language:#0400; mso-bidi-language:#0400;} The deal with Live Nation will allow Barclaycard to introduce cashless outlets at festivals such as Hard Rock Calling, Download and Wireless. Barclaycard plans ... outlets, which would reduce the need for carrying cash. The partnership will also see Barclaycard offer ...

Ofcom fines Barclaycard maximum penalty for silent calls

LONDON - Ofcom has fined Barclaycard the maximum amount possible, £50,000, for breaching its rules...-fareast-language:#0400; mso-bidi-language:#0400;} The telecoms regulator investigated Barclaycard from October 1 ... of Barclaycard's call centres had no procedures in place to prevent people receiving repeated abandoned calls ...

Database Group establishes financial services unit

The new financial services team, headed by former Barclaycard and Legal General Bank director Alaric Chuchill, will work to boost the value of data for clients to create increased marketing opportunity and sustained return on investment as the credit crunch begins to impact on all businesses ...

Barclaycard unveils final comic ad on mobile

and final ad in the Barclaycard series, which is launching on mobile pre-rolls today ahead of its TV debut...The spot, created by Bartle Bogle Hegarty and promoting Barclaycard's six months' free gadget ... the campaign on behalf of Barclaycard while Dare developed the online digital creative. The comedy duo will not appear in future ads as Barclaycard has dropped them in favour of a strategy promising to "cut ...

Barclays hands global marketing role to Chambers

LONDON - Barclays has appointed Barclaycard's Elizabeth Chambers to the newly created role of chief...and channels. Chambers will also maintain her current responsibilities at Barclaycard. Prior to joining Barclaycard as chief marketing officer in 2006, Chambers held senior roles with Bank of America, Reader ...

Leonardo DiCaprio teams up with HSBC for green card

and sustainable company to enable it to compete with other banks on green issues. Barclaycard already offers ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.