01 Mar 2012
| by Anne Cassidy
Bartle Bogle Hegarty and WPP s Ogilvy Mather are understood to have been briefed to respond with ideas on global positioning and communications.
BBH holds Barclays 34 million UK ad account for retail banking as well as the Barclaycard business, while Ogilvy handles global advertising for Barclays ...
14 Nov 2011
| by Sara Kimberley
Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign...the strapline, "Barclaycard. Easier", to promote Barclaycard's contactless payment system.
An outdoor ad ...
the digital work.
Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing campaign will be delivered in a fresh and modern way, showing how Barclaycard makes this busy time of year ...
23 Sep 2011
| by Ian Darby
According to sources, Maxus has won a pitch against the incumbent, Walker Media, which pitched alongside Havas Media, and OMD.
Barclays, which approached media networks with a pitch brief in July , spends 31 million on UK media for its main brand and Barclaycard, according to Nielsen Media Research ...
04 Aug 2011
| by Sara Kimberley
s "Rollercoaster" and "Water-slide" apps for Barclaycard that supported Bartle Bogle Hegarty s brand advertising ...
in the UK by Walker Media. The brief involved all Barclays brands, including Barclaycard.
Barclays ...
13 Jan 2011
| by Anne Cassidy
marketing, will oversee the review. Troy was previously Barclaycard s head of advertising.
The site ...
23 Sep 2010
| by Sara Kimberley
The Barclays division is looking to consolidate its roster of 14 digital agencies, including Dare and LBi, down to two.
Advertising for Barclays Corporate is handled by Ogilvy UK, which is unaffected by the review. Bartle Bogle Hegarty, which handles advertising for Barclays' retail arm and Barclaycard, is also ...
15 Jun 2010
| by John Reynolds
Barclaycard is launching the follow-up to its Waterslide Extreme iPhone game which it claims has...Rollercoaster Extreme, like Waterside Extreme, has been created by Dare and is linked to the concept of Barclaycard's television ad for its contactless payment technology . Rollercoaster Extreme ...
company FishLabs Entertainment. The game will be free to download. Barclaycard claims that Waterslide ...
19 Mar 2010
| by Alex Brownsell
LONDON - Barclaycard is launching a music-themed ad campaign to support the introduction of its...blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard ...
of the digital activity, Barclaycard is rolling out a game entitled High Street Beats', where consumers ...
and YouTube. The Barclaycard Freedom scheme, which allows Barclaycard holders to earn reward points by using ...
22 Jan 2010
| by Alex Brownsell
LONDON - Barclaycard has unveiled its new 'Rollercoaster' ad, the sequel to the brand's popular...the city to his place of work. The ad ends with the line, 'Contactless technology from Barclaycard making payments simpler'. The spot launches online today on YouTube and Barclaycard's Facebook page, before ...
10 Dec 2009
1.Nike 5 Show your five AKQA / Wieden Kennedy 2. Visit Sweden Dave goes to Sk ne Glue 3. Home Office Freestyle King aint 4. BBC B BC Blast studio Fallon 5. Barclaycard Waterslide game Dare 6. Skcin Computertan McCann Erickson 7. Samsung Beat DJ The last Call ...
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