Aviva hires British Gas' Jan Gooding for senior marketing role
13 Nov 2008 | by Alex Brownsell
and innovations director. White, who has previously held positions at Barclaycard and Barclays Life, will ensure ...
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The week in marketing: 18 November
18 Nov 2008 | by Staff
plays card Specsavers has parodied Barclaycard's Waterslide TV campaign with a YouTube viral. In its ...
Barclaycard highlights 'convenience' message
21 Oct 2008 | by Alex Brownsell
LONDON - Barclaycard has unveiled a strategy that focuses on the convenience of contactless payment...his journey, the commuter, played by Gavin and Stacey actor Robert Wilfort, uses a Barclaycard ... , Barclaycard.co.uk. Barclaycard chief marketing officer Gary Twelvetree said the 'Waterslides' creative would ... Barclaycard introduced its revamped visual identity last month in a bid for greater international appeal ...
Branding: Brand in the news - Barclaycard
07 Oct 2008 | by George Bryant, Partner, The Brooklyn Brothers
You have to feel sorry for Barclaycard. The very week it chooses to unveil its new logo, the world...Didn't we realise the global sphere was meant to induce a sense of 'calm on the outside and warm on the inside'? Er, no. The problem with logo redesign is that it is often about papering over the cracks in a brand that has stopped standing for anything. Once, everyone knew what Barclaycard stood for. Now ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
. Halifax, Lloyds TSB and Barclaycard all remain in the top 10 spenders' table, while broadcaster BSkyB has ...
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...
The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
. Barclaycard fined Barclaycard has been handed the maximum possible fine, 50,000, by watchdog Ofcom ...
Branding: Barclaycard rolls out fresh identity
30 Sep 2008 | by Jennifer Whitehead
Barclaycard is introducing an updated logo and visual identity across all its global products...will therefore not receive their new-look cards until 2011. It is also phasing out its Barclaycard Business sub ... and India, was created by The Brand Union. For the past two years, Barclaycard has used Green Wing stars ... the strapline 'Glide with us'. Barclaycard is currently undergoing a brand extension, moving from solely being ...
Barclaycard signals strategic shift with fresh logo
29 Sep 2008 | by Alex Brownsell
LONDON - Barclaycard is introducing a new logo and global visual identity as it tries to accelerate...The financial services brand is also to phase out its Barclaycard Business brand as part ... version, to bring Barclaycard closer to the parent Barclays brand. The new look will be rolled out ... of the plastic around it, making the way people pay for things simpler,' said Barclaycard chief executive Antony ...
Mike Hoban leaves Scottish Widows
02 Sep 2008 | by Joe Thomas
Previously a marketer at Barclaycard, he has also held positions at British Airways and Scottish Newcastle. Hoban joined Scottish Widows in August 2005, and has overseen the brand's tier-one domestic sponsorship of the London 2012 Olympics. Hoban, who has been based in Edinburgh, said: 'I was taken ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
