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Barclays kicks off £40m global media review
15 Jul 2011 | by Mark Banham
The brief involves all Barclays brands including its credit card offshoot Barclaycard, also held by Walker, which is expected to link up with an international network to compete for the brief. Barclays spends 31m on media in the UK annually, the majority of the global spend, according to Nielsen Media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
