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: Barclaycard/Barclays PR team: The Red Consultancy; in-house Timescale: August 2010 Budget: 75,001- 100,000 The Red Consultancy was called in by Barclaycard to generate mass awareness of its ... and retailers - To pinpoint Barclaycard/Barclays as the industry leader in contactless payment. Strategy ...
'Quick Tap' Launch for Orange/Barclaycard Hill Knowlton Remastered for Intel Ketchum Pleon ... The Red Consultancy Making 'Contactless' Streetwise with the World's First Cashless Busker for Barclaycard ...
Good Relations has poached Barclaycard's head of PR Ian Barber in its effort to rebuild...Barber enters as a director leading the corporate team on 1 October. He replaces Phil Brady, who now becomes the agency s director of strategy. Since joining Barclaycard in 2003, he has handled media relations during the Treasury Select Committee inquiry into rising debt and the Office of Fair ...
on integrity and shared values. Ian Barber, Head of PR, Barclaycard The financial PRO's view ‘These ...
centralisation' as it adopts a more international structure. Currently Barclays, which also owns Barclaycard ...
-street bank comprises Barclaycard, investment banking arm Barclays Capital and asset management group Barclays ...
Barclaycard has selected Four Communications to help build its image as a responsible lender....ever. Four is helping us drive further balance into the debate,' said Barclaycard head of PR Ian Barber. Four takes over from Lexis PR which has handled mostly consumer work for Barclaycard since ...
Barclaycard, the UK's most-used credit card, is to overhaul its PR strategy in an effort to build ... consumer debts were rising faster than expected and will mark Barclaycard's first initiative on this scale. Barclaycard wants to better manage its corporate reputation among government, NGOs and business media ...
executive Matt Barrett refused to use a Barclaycard because it was too expensive to convey the issue of fair ... . The Barclaycard story re-ignited interest in credit card conditions and generated half a dozen further national ... in the regional press in the wake of the Barclaycard story, including BBC Coventry and Warwickshire, Swansea Sound ...
WINNER - Barclaycard, Value of Time, Lexis PR...Barclaycard asked Lexis PR to step in and make its credit card friendly and modern to a broad ... objective of driving traffic to Barclaycard's website, to increase online account management and card ... all the money in the world, to demonstrate that Barclaycard understands how consumers like to spend ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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