Barclays hires McEttrick for global marketing role
18 Mar 2010 | by Alex Brownsell
) and Barclaycard chief marketing officer. Michelle Bottomley took on the role of Barclaycard chief marketing ...
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Barclaycard launches music-themed campaign for Freedom launch
19 Mar 2010 | by Alex Brownsell
LONDON - Barclaycard is launching a music-themed ad campaign to support the introduction of its...blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard ... of the digital activity, Barclaycard is rolling out a game entitled High Street Beats', where consumers ... and YouTube. The Barclaycard Freedom scheme, which allows Barclaycard holders to earn reward points by using ...
Barclaycard rolls out Freedom rewards programme
17 Mar 2010 | by Alex Brownsell
LONDON - Barclaycard has today officially launched its Freedom customer rewards programme....; mso-bidi-language:#0400;} The scheme, which allows Barclaycard holders to earn reward ... at Barclaycardfreedom.co.uk. The launch of Barclaycard Freedom will be backed by an above-the-line campaign by Bartle ... small and medium-sized retailers to a rewards programme for the first time. Barclaycard's eight ...
Npower adds name to Barclaycard Freedom
24 Feb 2010 | by Alex Brownsell
LONDON - Energy firm Npower has signed up to join Barclaycard's new Freedom loyalty programme....; mso-bidi-language:#0400;} As part of the deal, Barclaycard Freedom customers have the opportunity to gain up to 160 'Reward Money', when paying their bills with Barclaycard. Npower is also offering a 60 sign-up incentive to any Barclaycard Freedom customers who transfer to the brand by 17 May ...
O2 to enter £34bn insurance market with brand extension
26 Jan 2010 | by Alex Brownsell
medical staff and patients. Earlier this month, Orange teamed up with Barclaycard to launch a contactless ...
Barclaycard launches Freedom loyalty programme
25 Jan 2010 | by Alex Brownsell
LONDON - Barclaycard has unveiled its new cardholder loyalty scheme Barclaycard Freedom, which...; mso-bidi-language:#0400;} Barclaycard's eight million UK cardholders will automatically ... to redeem the reward whenever they choose. Barclaycard has invited more than 30,000 retailers ... Newman, managing director at Barclaycard Freedom, said: "It incorporates all of the best elements ...
Barclaycard 'rollercoaster' by BBH
22 Jan 2010
Barclaycard has launched a follow-up to its "waterslide" ad.
Barclaycard unveils new Rollercoaster TV ad
22 Jan 2010 | by Alex Brownsell
LONDON - Barclaycard has unveiled its new 'Rollercoaster' ad, the sequel to the brand's popular...the city to his place of work. The ad ends with the line, 'Contactless technology from Barclaycard making payments simpler'. The spot launches online today on YouTube and Barclaycard's Facebook page, before ...
Barclaycard to roll out Waterslide ad sequel
12 Jan 2010 | by Alex Brownsell
LONDON - Barclaycard is launching a sequel to its landmark 2008 'Waterslide' ad, as it looks...and Barclaycard's Facebook page on 22 January, before screening during ITV1's 'Dancing on Ice' on 24 January. Barclaycard will also roll out a Rollercoaster game in the coming months, following the success of its free ... its launch. The campaign was overseen by Barclaycard head of advertising and content Paul Troy ...
Orange partners with Barclaycard to launch credit card
08 Jan 2010 | by Alex Brownsell
LONDON - Orange has partnered with Barclaycard to roll out a new contactless co-branded credit card...Wood, managing director at Barclaycard, said: "We are seeing demand from both retailers and customers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
