Search results for Barclaycard

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Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

of the century, let alone 2011. Barclaycard The credit-card brand is busy ...

Alan Mitchell Reinventing marketing: Brands must share data to succeed

29 Jun 2011 | by Alan Mitchell

and advice services that consumers want. Barclaycard chief executive David Chan comments: 'Imagine if people ...

'Humble' marketing: Banking on better

23 Jun 2011 | by Alex Brownsell

, for customers who have lost their debit cards, while Barclaycard tweaked its 'Rollercoaster' TV ad to showcase ... Clifton. 'Both NatWest and Barclaycard's campaigns are demonstrable manifestations of change, not an empty ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...

Britain's Got Talent takes top spot in BR app chart

27 Apr 2010 | by Staff

Barclaycard's Waterslide Extreme app demonstrates its enduring appeal to gamers by rising back up the chart into third place, while relative newcomer the Comparethemarket meerkat app slides to seventh. Further down the chart there are new entries for Marvel Comics and the Royal Horticultural Society's 'Grow ...

Specsavers viral spoofs Barclaycard 'waterslide' ad

14 Nov 2008 | by Staff

LONDON - The Specsavers in-house creative team today released a viral sending up Barclaycard..." Specsavers creative director, Graham Daldry, said: "The Barclaycard ad was like a gift to us. Their man could ...

Brands piggyback on free running movement

04 Nov 2008

and compete as professional athletes. Barclaycard is now the title sponsor of the World Free Run Championships ... of sponsorship at Barclaycard, was roundly booed by the audience as he took the stage at the event. ...

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

. Halifax, Lloyds TSB and Barclaycard all remain in the top 10 spenders' table, while broadcaster BSkyB has ...

The rise of the chief marketing officer

24 Jun 2008 | by Jame Simms

CMO for Barclaycard to chief marketing officer of global retail and commercial banking at the firm ... is one solution, she says. 'Gary Twelvetree, head of brand and advertising at Barclaycard, loves making ...

Power 100 Marketers of 2008: 51-100

28 May 2008 | by Staff

Hoban, Scottish Widows i B C The colourful and outspoken ex-Barclaycard marketer continues to make ... 's consumer division sales and marketing director. 63. Libby Chambers, Barclaycard B Chambers enters ... % year on year, to 540m, the UK is an area where Barclaycard could do better. It clearly has faith ...

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