Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
of the century, let alone 2011. Barclaycard The credit-card brand is busy ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Alan Mitchell Reinventing marketing: Brands must share data to succeed
29 Jun 2011 | by Alan Mitchell
and advice services that consumers want. Barclaycard chief executive David Chan comments: 'Imagine if people ...
'Humble' marketing: Banking on better
23 Jun 2011 | by Alex Brownsell
, for customers who have lost their debit cards, while Barclaycard tweaked its 'Rollercoaster' TV ad to showcase ... Clifton. 'Both NatWest and Barclaycard's campaigns are demonstrable manifestations of change, not an empty ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
