Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
. Halifax, Lloyds TSB and Barclaycard all remain in the top 10 spenders' table, while broadcaster BSkyB has ...
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Brands piggyback on free running movement
04 Nov 2008
and compete as professional athletes. Barclaycard is now the title sponsor of the World Free Run Championships ... of sponsorship at Barclaycard, was roundly booed by the audience as he took the stage at the event. ...
The rise of the chief marketing officer
24 Jun 2008 | by Jame Simms
CMO for Barclaycard to chief marketing officer of global retail and commercial banking at the firm ... is one solution, she says. 'Gary Twelvetree, head of brand and advertising at Barclaycard, loves making ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
Hoban, Scottish Widows i B C The colourful and outspoken ex-Barclaycard marketer continues to make ... 's consumer division sales and marketing director. 63. Libby Chambers, Barclaycard B Chambers enters ... % year on year, to 540m, the UK is an area where Barclaycard could do better. It clearly has faith ...
Barclaycard and Oyster partner for credit card initiative
13 Dec 2006 | by by Joanna Bowery
LONDON - Barclaycard and Oyster are to roll out a combined card next year that will enable users...will have three separate functions. It will combine a standard chip-and-pin Barclaycard, an Oyster travel ... value transactions. Barclaycard, Transport for London, TranSys and Visa will conduct a live trial in London early next year and plan to roll out the card to customers towards the end of 2007. Barclaycard ...
Nectar to rejig duties as marketing director exits
09 May 2006 | by by James Quilter
with Sainsbury's, BarclayCard, BP and Debenhams as partners. Recently, the loyalty scheme has been hit by a ...
BP Retail pilots Nectar data-driven coupon scheme
20 Jul 2005 | by by Staff
Express being tempered by the withdrawal of Vodafone and original partner Barclaycard. If you have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
