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Unilever tops 2012 Marketing Society Awards nominations

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

Trading places: this week's people moves

years. Prior to this he held marketing roles at Barclaycard and Lastminute.com. (Marketing ...

Starbucks announces UK contactless payment trial

The coffee-shop chain has signed a deal with Barclaycard, in partnership with Visa Europe, allowing consumers to pay for products by scanning their contactless credit or debit card over a payment terminal. Starbucks, which introduced smartphone-based payments in the US earlier this year, will launch ...

Loyalty schemes to push mobile payments

proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

The Work: New Campaigns - UK

with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...

The Work: New Campaigns - UK

the full Sony high-definition kit. BARCLAYCARD - GLIDE CREDITS Project: Glide Client: Gary Twelvetree, chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard helps you to cut through the clutter of life Agency: Bartle Bogle Hegarty Writers/art directors ...

Media: Things we like

, as are the ponderous press competition tie-ups with the likes of Barclaycard. We know product placement ...

The Work: Private View

of the parts. Barclaycard (3) has a famous advertising heritage. The new ads feature Jennifer Saunders with a ... the reassuring voice of being covered by Barclaycard. One ad is set in Tokyo and centres on an internet cafe ... forward to the ad break. Barclaycard (3) was up first. Jennifer Saunders, spending without thinking ...

Restaurant site Toptable.co.uk joins the Nectar club

, Debenhams and Barclaycard along with Thresher's and Ford. If you have an opinion on this or any other ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.