Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
of the century, let alone 2011. Barclaycard The credit-card brand is busy ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Alan Mitchell: Reinventing marketing - Data plan heralds a new era in CRM
20 Apr 2011 | by Alan Mitchell
to form working groups to make it happen. They include Barclaycard, MasterCard, HSBC, RBS Group, Lloyds ...
2011 Marketing Society Awards for Excellence: the shortlist
05 Apr 2011 | by Staff
nominations each for the BBC, Arla Foods, Barclaycard, DePaul UK, Fujitsu, O2 and Sainsbury s. The single ... New Brand Barclaycard Freedom - New Brand Giffgaff - giffgaff: The Birth of Community Led ... - Chocolate Weetabix Customer Relationship Marketing Barclaycard Freedom - CRM British Airways ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
it will achieve the same momentum as Chambers' repositioning of Barclaycard last year. 45. Kevin Peake, Npower ...
Ex Scottish Widows marketer Mike Hoban joins Directgov
05 Jan 2009 | by Alex Brownsell
The former British Airways marketer is responsible for improving public awareness of the Directgov brand, across all marketing and communications channels. Hoban left Scottish Widows in September having taken on the role in August 2005. Previously Hoban had worked at Barclaycard as head of brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
