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Directwatch

the list of those targeting older people, but companies such as MBNA, BCA, Saga, Barclaycard ... .80 63.0 Barclaycard 6.29 23.1 Capital One ...

SMALL IS BOUNTIFUL: Small media agencies handle big UK brands, wield large budgets and are staffed by respected experts. Sales people ignore them at their peril, Jeremy Lee writes

manages a range of direct-response clients, including Bupa and Barclaycard, and believes they are well ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

on advertising in the past year, while Barclaycard spent a further pounds 18m, giving the group the biggest ...

Stop Press

who bought their phones via Barclaycard. The quarterly magazine, Wavelength, will offer ...

DIRECT MARKETING: Financial mailing: gold or garbage? - Financial services marketers judge their sector’s mail to be poor

. Barclaycard was given a similar range of marks - from two to nine. Lynn Murphy says: It was a total turnoff. It had a plastic envelope and it wasn t even in the Barclaycard colour blue. It looked like a ...

Stop Press

. NatWest is the first of the high-street banks to drop the fee from its standard cards. Barclaycard ...

DIRECT: Briefs

. Barclaycard has been advised not to offer pre-approved loans in mailings by the Advertising Standards ...

DIRECT: Briefs

as a senior planner, working on the Barclaycard and Grattan accounts. Before ICD, Dull worked ...

REVIEW: Marketing and advertising news in the week’s press

to take on established brands such as Barclaycard and Mastercard. Marketing. ...

MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift

.75 Superstore 64 Barclays Bank/Barclaycard 18,798,036 14,434,056 23.22 65 Guinness ... Barclays Bank/Barclaycard 4,634,517 0 526,173 65 Guinness Brewing (GB ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.