Should brands be investing in apps?
18 Aug 2011 | by Katherine Levy
them? When branded apps work, they work brilliantly. Who can forget Barclaycard's Waterslide Extreme ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Moneysupermarket.com's latest TV ad ditches comedian Omid Djalili
01 Jul 2011 | by Ben Bold
Moneysupermarket.com earlier this year from Barclaycard , where he had been global head of advertising and content ...
Paper Round (20 September) - Which clients are advertising in the national press?
20 Sep 2010 | by Sarah Johnson
Lloyds TSB and Barclaycard push their business offerings in today's papers, while The Sun...Lloyds TSB gives 80,000 reasons why it s serious about "helping new businesses open". Barclaycard is also targeting businesses offering reduced card transaction payments for three months. The Daily Mirror runs extracts from entrepreneur Alan Sugar s autobiography as well as giving away a loaf ...
Barclaycard 'roller coaster extreme' by Dare
15 Jun 2010
Dare is launching a Barclaycard global iPhone game and competition Rollercoaster Extreme, to build...-bidi-theme-font:minor-bidi;} The game comes off the back of Barclaycard s popular Waterslide Extreme launched last year. ...
Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
