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The latest campaign for Barclaycard, created by ad agency Bartle Bogle Hegarty and planned ... uplifting form of marketing, with a simple, yet visually impressive, campaign. Notably, Barclaycard ... of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...
Glyn Butterworth is head of media for Barclaycard...Brand controlled? Barclaycard (above-the-line media, digital creative and media). Agencies ... , planning and buying. What are your priorities over the coming 12 months? Establishing Barclaycard as a ... at Barclaycard. What role does procurement play? We work closely with our procurement team and are fortunate ...
, Barclaycard, Cisco, Nissan and Paramount. Advertisers are given the opportunity to buy mobile video pre ...
immediately with more work from existing client Barclays on its 10m Barclaycard account. Announcing its ...
that the scheme could tie in with Barclay-card s new contactless card, the Barclaycard OnePulse, which combines ... in talks with partners, but would not release further details. Barclaycard spokesman Andrew Bond said ...
up the 10m Barclaycard business and also holds the separate Barclays Wealth, Barclays International ...
LONDON - Barclaycard has handed Walker-i a £10m digital planning and buying brief, following a...As the UK digital planning and buying agency for Barclaycard, Walker-i will launch an online branding exercise in May. Barclaycard will also use Walker-i s new behavioural targeting and segmentation ... Wealth, while parent agency Walker Media handles Barclaycard s planning and buying for traditional media ...
in the market." Walker Media will provide planning and buying services to Barclays, Woolwich, Barclaycard ...
to see if they can deliver a quantified ROI for us." Unique's other clients include Barclaycard ...
This has been good news for the consumer and, of course, for the companies that issue credit and debit cards. Credit card advertisers have historically depended on celebrity endorsement, examples being Rowan Atkinson for Barclaycard and, most recently, Jose Mourinho for American Express ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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