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The Work: Private View

or we're doomed. Bollocks to that says Barclaycard (6) (which has more reason to keep its head down ... Photographer: Spencer Rowell Exposure: Outdoor 6. BARCLAYCARD Project: Glide Client: Gary Twelvetree, chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard ...

The Work: New Campaigns - UK

the full Sony high-definition kit. BARCLAYCARD - GLIDE CREDITS Project: Glide Client: Gary Twelvetree, chief marketing officer, UK cards, director of brand and advertising, Barclaycard Brief: Barclaycard helps you to cut through the clutter of life Agency: Bartle Bogle Hegarty Writers/art directors ...

Close-Up: Live Issue - Do celebrity endorsements still work?

Atkinson and Barclaycard; and Henry Kissinger and The Economist. Cluer thinks that rather than more ...

The Work: New campaigns - UK

." BARCLAYCARD - ONEPULSE CREDITS Project: OnePulse Client: Gary Twelvetree, director of communications, brand and advertising, Barclaycard Brief: Launch the next generation of Barclaycard Creative agency: Bartle Bogle ... Media planner: Malcolm Boxall Exposure: Outdoor THE LOWDOWN Barclaycard is launching a three ...

The Work: New campaigns - UK

Mobile." Virgin Mobile TV will broadcast BBC1, ITV1, Channel 4 and E4 programmes. BARCLAYCARD ... of communications, brand and advertising, Barclaycard Brief: Launch FlexiRate Creative agency: Bartle Bogle ... ), Peepshow Exposure: National TV THE LOWDOWN Barclaycard has ditched the comedian Jennifer Saunders ...

The Work: Private View

of the parts. Barclaycard (3) has a famous advertising heritage. The new ads feature Jennifer Saunders with a ... the reassuring voice of being covered by Barclaycard. One ad is set in Tokyo and centres on an internet cafe ... forward to the ad break. Barclaycard (3) was up first. Jennifer Saunders, spending without thinking ...

NEW MEDIA: SPOTLIGHT ON NECTAR - Nectar's crash reveals danger of creating too much demand

The high-flying launch campaign behind Nectar, the new customer loyalty reward scheme with £50 million in backing from its founders Sainsbury's, BP, Debenhams and Barclaycard, has come down to earth with a technical crash. All online registrations for the scheme, which were encouraged with the carrot ...

Debenhams backs autumn range with WCRS TV campaign

The advertising is also timed to coincide with the store's launch of Nectar, the UK's first loyalty card scheme to feature multiple companies. Debenhams is one of Nectar's four founding partners alongside Sainsbury's, BP and Barclaycard. Nectar's backer ...

Nectar names three agencies to handle £50m launch effort

Nectar, the new loyalty scheme backed by Sainsbury's, Debenhams, BP and Barclaycard, will launch

SMALL IS BOUNTIFUL: Small media agencies handle big UK brands, wield large budgets and are staffed by respected experts. Sales people ignore them at their peril, Jeremy Lee writes

manages a range of direct-response clients, including Bupa and Barclaycard, and believes they are well ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.