Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
cards. Barclaycard has made huge leaps driving consumer adoption of this technology through the early ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Think BR: Who's afraid of mobile payments?
20 Feb 2012 | by Suraya Randawa
the Quick Tap mobile service and its contactless cards , Barclaycard is protecting consumers from ...
Tesco boss Richard Brasher to chair Marketing Society Awards judging
30 Jan 2012 | by Staff
Brasher, a Tesco veteran of 23 years who was instrumental in the launch of Clubcard, was promoted from his previous role of commercial director last year. He joins an illustrious list of judges for this year's Award, including Vodafone group marketing director Saj Arshad, Barclaycard global chief ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
of the century, let alone 2011. Barclaycard The credit-card brand is busy ...
Moneysupermarket.com aims for 'big brand' behaviour with ads
07 Sep 2011 | by Alex Brownsell
term,' added Troy, who joined the business from Barclaycard earlier this year. With Gocompare ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...
Brands on location
19 Jan 2011 | by Ed Owen
, as O2, Orange, MasterCard and Barclaycard attempt to make 'cashless wallets' a reality (Marketing, 12 ... long-term, but are sceptical at present. Barclaycard's OnePulse Oyster card has 6m users, but I have ... that level, so contactless payments work well for us already. 'However, Barclaycard is the only group ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...
O2 puts trust to fore in superbrand strategy
16 Mar 2010 | by Andrew McCormick
are also looking to expand; for example, Orange has moved into finance via a partnership with Barclaycard ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
