Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
of the century, let alone 2011. Barclaycard The credit-card brand is busy ...
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Tesco boss Richard Brasher to chair Marketing Society Awards judging
30 Jan 2012 | by Staff
Brasher, a Tesco veteran of 23 years who was instrumental in the launch of Clubcard, was promoted from his previous role of commercial director last year. He joins an illustrious list of judges for this year's Award, including Vodafone group marketing director Saj Arshad, Barclaycard global chief ...
Moneysupermarket.com aims for 'big brand' behaviour with ads
07 Sep 2011 | by Alex Brownsell
term,' added Troy, who joined the business from Barclaycard earlier this year. With Gocompare ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...
Brands on location
19 Jan 2011 | by Ed Owen
, as O2, Orange, MasterCard and Barclaycard attempt to make 'cashless wallets' a reality (Marketing, 12 ... long-term, but are sceptical at present. Barclaycard's OnePulse Oyster card has 6m users, but I have ... that level, so contactless payments work well for us already. 'However, Barclaycard is the only group ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...
O2 puts trust to fore in superbrand strategy
16 Mar 2010 | by Andrew McCormick
are also looking to expand; for example, Orange has moved into finance via a partnership with Barclaycard ...
Tesco poised for £80m UK media overhaul
15 Oct 2009 | by Anne Cassidy
active Clubcard holders in the UK, compared with the 11.7 million people who own a Barclaycard. A ...
Tesco Clubcard signs up one million customers since relaunch
05 Oct 2009 | by Staff
in the UK now have a Tesco Clubcard loyalty card than own a Barclaycard, the nation's biggest credit card ... Barclaycard. Tesco has recently launched Clubcard in Poland, Thailand and Slovakia and internationally has ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
it will achieve the same momentum as Chambers' repositioning of Barclaycard last year. 45. Kevin Peake, Npower ...
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