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Unilever tops 2012 Marketing Society Awards nominations

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

HP ramps up music credentials with Wireless and Florence ventures

The music-based sponsorship is being undertaken to showcase the company s DM4 and DV6 laptops and its sponsorship will be highlighted through press, in-store and digital activity. HP's activity for the Wireless Festival, whose headline sponsor is Barclaycard, will involve giving away two tickets to every ...

Brand of the Year 2011 shortlist

of the century, let alone 2011. Barclaycard The credit-card brand is busy ...

Trading places: this week's people moves

Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby , Barclaycard's global chief marketing officer. ( Marketing ) Microsoft UK has parted ways ...

Barclaycard hires Ben Padley as first digital chief

Barclaycard has recruited a digital director as it aims to bolster its mobile services and build...Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ... . Barclaycard unveiled its contactless mobile-payment service in May, in conjunction with Orange. The service ...

BrandMAX speaker preview: Kassan looks at the future of media and technology

Partnership, Nike, Barclaycard, JWT, Ebiquity, BMW and much more, book delegate places at www ...

Orange and Barclaycard ready for contactless mobile payment

Everything Everywhere brand Orange and Barclaycard are to roll out the UK's first commercial...The launch is scheduled for the second quarter of 2011. Orange and Barclaycard customers ... that will launch shortly after. To date there are 42,500 live Barclaycard contactless terminals in retail outlets including Pret a Manger, Eat and Little Chef. Barclaycard is also developing terminals for Co ...

Loyalty schemes to push mobile payments

proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...

Marketing's Power 100

brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...

O2 puts trust to fore in superbrand strategy

are also looking to expand; for example, Orange has moved into finance via a partnership with Barclaycard ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.