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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

Barclays spoofs history of money for mobile payment push

30 Jun 2011 | by Ben Bold

Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...Childs, the star of 'The Only Way is Essex'. Gary Twelvetree, Barclaycard's global brand director, said: "The evolution of payment options is an interesting story and one we had to tell. "Barclaycard ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...

Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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