O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
year launched a mobile payments service, with NFC technology called Simply Tap, with Barclaycard ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
HP ramps up music credentials with Wireless and Florence ventures
21 Mar 2012 | by Matthew Chapman
The music-based sponsorship is being undertaken to showcase the company s DM4 and DV6 laptops and its sponsorship will be highlighted through press, in-store and digital activity. HP's activity for the Wireless Festival, whose headline sponsor is Barclaycard, will involve giving away two tickets to every ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer
08 Mar 2012 | by Kim Benjamin
, transforming it into a game. The case for Fiona Bosman, head of advertising and content, Barclaycard: At Barclaycard, Bosman has been using social networks to both reward and engage with customers and has launched a ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
of the century, let alone 2011. Barclaycard The credit-card brand is busy ...
Barclaycard hires Ben Padley as first digital chief
23 Aug 2011 | by Sarah Shearman
Barclaycard has recruited a digital director as it aims to bolster its mobile services and build...Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ... . Barclaycard unveiled its contactless mobile-payment service in May, in conjunction with Orange. The service ...
Barclays spoofs history of money for mobile payment push
30 Jun 2011 | by Ben Bold
Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...Childs, the star of 'The Only Way is Essex'. Gary Twelvetree, Barclaycard's global brand director, said: "The evolution of payment options is an interesting story and one we had to tell. "Barclaycard ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...
Orange and Barclaycard ready for contactless mobile payment
27 Jan 2011 | by Katherine Levy
Everything Everywhere brand Orange and Barclaycard are to roll out the UK's first commercial...The launch is scheduled for the second quarter of 2011. Orange and Barclaycard customers ... that will launch shortly after. To date there are 42,500 live Barclaycard contactless terminals in retail outlets including Pret a Manger, Eat and Little Chef. Barclaycard is also developing terminals for Co ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
