26 Feb 2009
The Specsavers in-house creative team today released a viral sending up Barclaycard's 'waterslide' ad. Specsavers viral spoofs Barclaycard 'waterslide' ad ...
29 Oct 1994
| by John Tylee
as the equally inept Richard Latham in a series of ads for Barclaycard. Acknowledged as one of the funniest ever campaigns, the BMP campaign features Latham as the ultimate Barclaycard sceptic, always dismissive about its ...
of tricky situations. The campaign helped Barclaycard reverse a declining market share and achieve brand ...
26 Feb 2009
Cutting through life's clutter is the message that literally slides through this new ad by Bartle Bogle Hegarty.
22 Jan 2010
Barclaycard has launched a follow-up to its "waterslide" ad.
26 Feb 2009
Barclaycard is launching its latest TV campaign featuring Green Wing actors Julian Rhind ...
Brother on Channel 4. The campaign promotes the benefits of using a Barclaycard, including interest ...
, Barclaycard will use print ads set to launch on the same day. Created by Bartle Bogle Hegarty ...
24 Mar 2010
Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom...The TV ad, by Bartle Bogle Hegarty, uses classic blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song. The TV execution will be supported with a print campaign, starting on 25 March, and a digital ...
21 Oct 2008
| by Alex Brownsell
LONDON - Barclaycard has unveiled a strategy that focuses on the convenience of contactless payment...his journey, the commuter, played by Gavin and Stacey actor Robert Wilfort, uses a Barclaycard ...
, Barclaycard.co.uk. Barclaycard chief marketing officer Gary Twelvetree said the 'Waterslides' creative would ...
Barclaycard introduced its revamped visual identity last month in a bid for greater international appeal ...
09 Dec 2011
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard
26 Feb 2009
Barclaycard has dropped the 'Friends' star Jennifer Aniston and is continuing its tradition of using British comedians to front its advertising, with a new campaign starring Jennifer Saunders. The campaign has a fresh strapline, "Barclaycalm", and is aimed at reinforcing the brand's positioning ...
09 Jun 2011
| by Alex Brownsell
Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services...Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field ...
retailers such as McDonald's, Subway and Pret a Manger.
To promote the scheme, Barclaycard has reworked ...
using a Samsung handset, rather than the Barclaycard in the original ad. The aim is to emphasise ...