Barclaycard 'rollercoaster' by BBH
22 Jan 2010
Barclaycard has launched a follow-up to its "waterslide" ad.
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Barclaycard 'spy' by BMP
29 Oct 1994 | by John Tylee
as the equally inept Richard Latham in a series of ads for Barclaycard. Acknowledged as one of the funniest ever campaigns, the BMP campaign features Latham as the ultimate Barclaycard sceptic, always dismissive about its ... of tricky situations. The campaign helped Barclaycard reverse a declining market share and achieve brand ...
Barclaycard 'freedom' by BBH
24 Mar 2010
Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom...The TV ad, by Bartle Bogle Hegarty, uses classic blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song. The TV execution will be supported with a print campaign, starting on 25 March, and a digital ...
Barclaycard bills
21 May 1998 | by RUTH NICHOLAS
Barclaycard has joined forces with utility company Eastern Group to offer cardholders discounts...Barclaycard has joined forces with utility company Eastern Group to offer cardholders discounts on their gas and electricity bills if they pay using the credit card. Barclaycard already has similar links with Ford and Cellnet. ...
Barclaycard discount
19 Feb 1998 | by VICTORIA MEDHURST
Barclaycard is to discount interest rates for its most loyal customers....Barclaycard is to discount interest rates for its most loyal customers. It is the first time a credit card company has linked interest charged to the amount of money spent. The card company is offering to reduce its 1.65% APR by 2% for customers who spend over pounds 300 a month. Barclaycard ...
Barclaycard sponsors FA Barclaycard Premiership
09 Aug 2001
Barclaycard is launching its sponsorship of the FA Barclaycard Premiership with a 2m advertising campaign on a football theme. The ads show football celebrities shopping with their Barclaycards ... and referee Paul Dirkin buys a book to hold his red and yellow cards as well as his Barclaycards. Creative ...
Barclaycard calls shock review
10 Sep 1998 | by LUCY BARRETT
Barclaycard has put its creative account, currently handled by BMP DDB, up for grabs....Barclaycard has put its creative account, currently handled by BMP DDB, up for grabs ... was available for comment. At the end of last year Barclaycard said it intended to raise its ... . Last year Barclaycard ended one of the most enduring campaigns in advertising when it ditched ...
Barclaycard to overhaul loans
03 Jun 2004
Barclaycard is introducing a range of branded personal loans to position itself as a more...on Barclaycard's 0% Forever card. To prevent consumers paying unnecessary levels of interest the company is tailoring credit cards and loans to customers' individual needs. Barclaycard previously provided loans under the Masterloan brand, but it is scapping the brand in favour of Loans from Barclaycard. Barclaycard recently ...
Movers: Appointment at Barclaycard
16 Jun 2006
Barclaycard has appointed Elizabeth Chambers (pictured) as its chief marketing officer with a seat...to the Barclaycard chief executive, Anthony Jenkins, who said: "Libby has an impressive record in global marketing. Her appointment will enable us to develop the strength of the Barclaycard brand, our marketing ...
Adwatch: Barclaycard - 'Internet'
17 Aug 2005 | by David Iddiols, Senior partner, HPI Research
ads for Barclaycard....remotely inferior has been doomed by comparison. In recent times, Barclaycard has often endeavoured ... , and credible for Barclaycard - no other credit card brand could occupy this space within the UK marketplace ... . Overall, the campaign exudes confidence, helping to reaffirm Barclaycard's market-leader position ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
