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Barclaycard 'rollercoaster' by BBH

Barclaycard has launched a follow-up to its "waterslide" ad.

Meet Glyn Butterworth, Barclaycard

Glyn Butterworth is head of media for Barclaycard...Brand controlled? Barclaycard (above-the-line media, digital creative and media). Agencies ... , planning and buying. What are your priorities over the coming 12 months? Establishing Barclaycard as a ... at Barclaycard. What role does procurement play? We work closely with our procurement team and are fortunate ...

Adwatch: Barclaycard - 'Expensive vase'

There is something endearing about the Jennifer Saunders Barclaycard commercial. It is simple...the corner. It makes you beg for Barclaycard and Bartle Bogle Hegarty to take more of a risk and move ...

Barclaycard beats credit blues

The latest campaign for Barclaycard, created by ad agency Bartle Bogle Hegarty and planned ... uplifting form of marketing, with a simple, yet visually impressive, campaign. Notably, Barclaycard ... of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...

Barclaycard goes eco with Facebook

Barclaycard has launched an eco-themed application on Facebook that allows users to test how "green...to improve their scores. The application follows last year's launch of Barclaycard Breathe, a credit card ...

Barclaycard bags Global Radio deal

LONDON - Barclaycard has signed a strategic partnership deal with Global Radio, the owner of Heart...customers access to exclusive tickets for gigs, music updates and competitions. Barclaycard also signed a ... at The Hospital Club in Covent Garden, London, will be staged under the Barclaycard Mercury Prize Sessions banner. The Barclaycard brand will now feature at upcoming events such as Capital Radio's Summer Ball. Global Radio ...

Specsavers parodies Barclaycard ad on YouTube

LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube

Media: Walker-i wins Barclaycard account

Walker-i, the online division of Walker Media, has won the £10 million Barclaycard online planning

Barclaycard reveals campaign featuring former Friends star

Barclaycard has unveiled its first ads featuring the former Friends star Jennifer Aniston....class, which she pays for with her Barclaycard. Each execution ends with a voiceover saying: "Open doors with a Barclaycard. The key." The ads aim to appeal to a wide audience and run across national ...

Barclaycard shifts sponsorship strategy toward music events

LONDON - Barclaycard has signed a sponsorship deal with Live Nation aiming to give its customers...The bank's customers will have access to exclusive tickets, music updates, competitions and intimate gigs as part of the deal. Barclaycard will provide cashless outlets to festivals such as Hard ... for carrying large amounts of cash. Barclaycard said this was a new direction in sponsorship strategy ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.