17 Aug 2005
| by David Iddiols, Senior partner, HPI Research
ads for Barclaycard....remotely inferior has been doomed by
comparison. In recent times, Barclaycard has often endeavoured ...
, and
credible for Barclaycard - no other credit card brand could occupy this
space within the UK marketplace ...
. Overall, the campaign exudes confidence, helping to reaffirm
Barclaycard's market-leader position ...
17 Jul 2009
| by Alex Brownsell
LONDON - Barclaycard is launching a new website offering its customers exclusive access to gigs...of the payment brand's wider attempt to position itself closer to live music. Barclaycard customers can access ...
, Pet Shop Boys and Depeche Mode. Earlier this year, Barclaycard announced a partnership ...
to them by our music partnerships,' said Dan Mathieson, Barclaycard's senior sponsorship and promotions ...
06 Jul 2009
| by Ian Darby
LONDON - Barclaycard is launching a free iPhone game to link with the latest airing of its...and sponsorship at Barclaycard, said: "The launch of the iPhone game is a first in financial services ...
12 Oct 2000
Barclays’ credit card subsidiary Barclaycard is joining forces with Japanese investment bank Nomura...LONDON (Brand Republic) - Barclays’ credit card subsidiary Barclaycard is joining forces with Japanese investment bank Nomura to launch an online shopping portal.
Barclays is spending 30m on the portal, which will be launched first in the UK with plans to expand into Europe.
The two companies plan ...
09 Dec 2011
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard
14 Nov 2008
| by Fiona Ramsay
LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube
16 Mar 2007
Walker-i, the online division of Walker Media, has won the £10 million Barclaycard online planning
22 Jan 2010
| by Alex Brownsell
LONDON - Barclaycard has unveiled its new 'Rollercoaster' ad, the sequel to the brand's popular...the city to his place of work. The ad ends with the line, 'Contactless technology from Barclaycard making payments simpler'. The spot launches online today on YouTube and Barclaycard's Facebook page, before ...
15 Jun 2004
| by Staff,
LONDON - Barclaycard is backing the launch campaign for its new 0% APR credit card, which stars...not revealed, it represents a ramping up in online activity for Barclaycard. The new campaign, "the key to funding life's ups and downs" is the first created by Bartle Bogle Hegarty for Barclaycard, with Aniston chosen because of her appeal to women.
Alan Potter, senior marketing manager at Barclaycard, said ...
13 Apr 2000
| by PAUL WHITFIELD
Barclaycard is committing about pounds 12m - two-thirds of its
adspend - to establish itself...Barclaycard is committing about pounds 12m - two-thirds of its
adspend - to establish itself ...
, such as Egg,
Smile and Marbles.
Recent research from Barclaycard found that 80% of its seven million ...
-third of Barclaycard holders currently use the internet to
shop, but the company hopes to raise that to up to 45 ...