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Barclaycard has selected Four Communications to help build its image as a responsible lender....ever. Four is helping us drive further balance into the debate,' said Barclaycard head of PR Ian Barber. Four takes over from Lexis PR which has handled mostly consumer work for Barclaycard since ...
Barclaycard, the UK's most-used credit card, is to overhaul its PR strategy in an effort to build ... consumer debts were rising faster than expected and will mark Barclaycard's first initiative on this scale. Barclaycard wants to better manage its corporate reputation among government, NGOs and business media ...
Barclaycard has shortlisted four agencies to pitch for its first dedicated consumer PR campaign...Barclaycard has shortlisted four agencies to pitch for its first dedicated consumer PR campaign ... Communications. The fee for the account is expected to be well into six figures. Barclaycard has a ... competition in the credit card market. Barclaycard is currently the biggest credit card in Europe with nine ...
The UK s biggest credit card issuer, Barclaycard, has appointed Lexis PR and Band and Brown...The UK s biggest credit card issuer, Barclaycard, has appointed Lexis PR and Band and Brown ... Group, Grayling Group and Burson-Marsteller. Band and Brown is looking after Barclaycard UK ... customers. Meanwhile, Lexis is working for both Company Barclaycard and Barclay s Merchant Services ...
Barclaycard has signed up PR agency Charles Barker to help it compete against the influx of new...Barclaycard has signed up PR agency Charles Barker to help it compete against the influx of new credit cards in the UK. The appointment, the first time in five years that Barclaycard has ... and Key Communications. Barclaycard is the largest credit card in the UK with a market share ...
LONDON - Barclaycard has defended a '0% forever' credit card promotion that was deemed 'highly...to customers. In its advertising, Barclaycard promoted in large type that the 0% APR would be offered forever ... .9%. Responding to the OFT statement, Gary Hoffman, Barclaycard chief executive, said: "Barclaycard does ... have to listen carefully." A spokesman for Barclaycard said that there had been no more complaints ...
Barclaycard claimed this week that its business had been unaffected by comments made by Barclays...Mark Gonella, head of Barclaycard PR, said customer calls to the Barclays credit card organisation had increased by 0.4 per cent after Barrett’s appearance before the Commons Treasury Select Committee last Thursday. Barrett told the Committee that he did not use credit cards because he thought them too ...
Barclaycard is on the hunt for a PR manager following a restructure of its comms department...to head of PR. The newcomer will oversee relations with consumer agency Lexis PR. Barclaycard gained ... to Barclaycard UK managing director Peter Crook and Barclays group comms director Leigh Bruce. He formerly reported to Barclaycard marketing director Alison Hutchinson and Barclays group PR director Chris Tucker. ...
Arsenal has appointed a communications director from Barclaycard....Mark Gonnella joins Arsenal from his previous role as corporate affairs director at Barclaycard ... ten years at Barclaycard, where he was responsible for managing Barclaycard s reputation across Europe and the US. He also led Barclaycard s PR activities during their sponsorship of the Premier League ...
Lexis Public Relations has secured a multi-million pound deal to handle Barclaycard ... of the football season next weekend, sees Barclaycard replace Carling, which has been associated with the top ... ). Instead, Barclaycard has opted to give the contract to Lexis, the firm it has retained since the start ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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