Click 
to remove filters
Barclaycard has appointed Elizabeth Chambers (pictured) as its chief marketing officer with a seat...to the Barclaycard chief executive, Anthony Jenkins, who said: "Libby has an impressive record in global marketing. Her appointment will enable us to develop the strength of the Barclaycard brand, our marketing ...
- Barclaycard has stunned BMP DDB by putting its 15 million ( 24.6 million) creative account up...- Barclaycard has stunned BMP DDB by putting its 15 million ( 24.6 million) creative account up ... it on Barclaycard . Paul Parmenter, the marketing director at Barclaycard, said: BMP has produced exceptional advertising for Barclaycard. However, looking to 1999 as we advance our marketing strategy, it is clear ...
- Barclaycard has stunned BMP DDB by putting its 15 million ( 24.6 million) creative account up...- Barclaycard has stunned BMP DDB by putting its 15 million ( 24.6 million) creative account up ... it on Barclaycard . Paul Parmenter, the marketing director at Barclaycard, said: BMP has produced exceptional advertising for Barclaycard. However, looking to 1999 as we advance our marketing strategy, it is clear ...
BMP DDB has held on to the #15 million Barclaycard account after fighting off competition from...BMP DDB has held on to the #15 million Barclaycard account after fighting off competition from ... brand new campaign which encourages existing users to make the most of their Barclaycards. The creative account was put up for pitch in September when Barclaycard decided to look for new thinking ...
the video player. We were keen to see what BBH had done with Barclaycard, and how successfully Jennifer...-next-door performance is engaging, and prevents her, as the frontwoman for Barclaycard, from being loathed. But the ad ... and Gary Oldman will make their debut later this summer. The endline says: "Open doors with Barclaycard. The key." Credit to Barclaycard and BBH for resisting showing Aniston on a Bond Street shopping spree ...
Barclaycard has called a review of its pounds 15 million advertising account just ten months after...Barclaycard has called a review of its pounds 15 million advertising account just ten months ... and sustained the Rowan Atkinson campaign for six of those, will repitch for the Barclaycard business ... of Barclaycard, took on the additional role of Visa UK chairman and is involved in both reviews. Paul ...
of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard...of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard business. Congratulations also to Barclaycard. Clients too often allow incumbent agencies to repitch out of misplaced kindness, having already determined to move the business. Barclaycard promised ...
reward scheme for its Barclaycard brand....The agency picked up the brief after beating EHS Brann, also a Barclays roster agency, in a pitch. The new reward scheme is understood to offer incentives to consumers every time that they use their Barclaycard but full details have yet to emerge. Rapp was first awarded a place on the Barclays roster ...
Top celebrity faces are fronting BMP DDB's new 2 million Barclaycard campaign, which announces the brand's three-year sponsorship of the FA Barclaycard Premiership. The national TV and poster ... while out shopping with their Barclaycard. One ad features the Newcastle manager, Bobby Robson ...
LONDON - An ad for Barclaycard has been banned for misrepresenting the level of free insurance...The ad, which featured a man handcuffed to a motel bed after having his possessions stolen, used the line: "Course if you had a Barclaycard all your fancy gadgets could have been insured - laptop, phone ... , and the ad implied a greater level of cover than was on offer. Barclaycard had attempted to argue ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
