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Barclaycard's no to ITV

Barclaycard has turned down the rights to ITV's Premiership coverage leaving the way open...Barlaycard: turned down ITV Barclaycard has turned down the rights to ITV ... much for Barclaycard. The credit card company had already agreed to a £48m three-year global ... deal would have meant a major hike in Barclaycard's spend on TV. Last year the brand spent £12m ...

Meet Glyn Butterworth, Barclaycard

Glyn Butterworth is head of media for Barclaycard...Brand controlled? Barclaycard (above-the-line media, digital creative and media). Agencies ... , planning and buying. What are your priorities over the coming 12 months? Establishing Barclaycard as a ... at Barclaycard. What role does procurement play? We work closely with our procurement team and are fortunate ...

Barclaycard beats credit blues

The latest campaign for Barclaycard, created by ad agency Bartle Bogle Hegarty and planned ... uplifting form of marketing, with a simple, yet visually impressive, campaign. Notably, Barclaycard ... of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...

Barclaycard goes eco with Facebook

Barclaycard has launched an eco-themed application on Facebook that allows users to test how "green...to improve their scores. The application follows last year's launch of Barclaycard Breathe, a credit card ...

FHM ties the knot with Barclaycard

FHM ties the knot with Barclaycard...FHM.com: in bed with Barclaycard FHM.com has signed a six-month partnership deal ... of products from more than a thousand retailers available to buy on the site through Barclaycard assured ... goods in return for ad space on the FTMarketwatch part of the site. Barclaycard ShopSmart's chief ...

Walker-i wins £10m Barclaycard brief

LONDON - Barclaycard has handed Walker-i a £10m digital planning and buying brief, following a...As the UK digital planning and buying agency for Barclaycard, Walker-i will launch an online branding exercise in May. Barclaycard will also use Walker-i s new behavioural targeting and segmentation ... Wealth, while parent agency Walker Media handles Barclaycard s planning and buying for traditional media ...

Unique Digital debuts brand work for Barclaycard online

Unique Digital is to launch the first online branding campaign for its client, Barclaycard....objective." Colin Tomkinson, internet recruitment programme manager at Barclaycard, added: "We are hoping ... with Barclaycard, which is set to continue, and the digital agency is also working with Barclays Bank. Walker ...

Brand Barometer - Barclaycard ads are slow in cashing in

Saunders, Barclaycard has a heritage of enlisting A-list celebrities to spread its message. This time ... since early October with 10-second ads, without any Barclaycard branding, featuring Stephen Mangan ... with the ladies Stateside than his embarrassing chum, by telling them all about his Barclaycard's flexirate card ...

My favourite campaign - Barclaycard series was a credit to advertising

Toby Roberts applauds Barclaycard’s ads with Rowan Atkinson that managed to make a plastic card...about BMP's (now DDB) "Latham and Bough" campaign for Barclaycard that ran from 1991 to 1997. It starred ... sidekick, Bough, whose Barclaycard always managed to get them out of trouble. Of course, things were different back then – Barclaycard was almost synonymous with "credit card" and, having seen off Access ...

Sky to launch credit card

BSkyB and Barclaycard have joined forces to produce Skycard, a new branded credit card...,” said Gary Hoffman, Barclaycard’s chief executive. In future the special slot that has been adapted ...

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