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LONDON - Barclaycard is launching a new website offering its customers exclusive access to gigs...of the payment brand's wider attempt to position itself closer to live music. Barclaycard customers can access ... , Pet Shop Boys and Depeche Mode. Earlier this year, Barclaycard announced a partnership ... to them by our music partnerships,' said Dan Mathieson, Barclaycard's senior sponsorship and promotions ...
Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see the credit...Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see ... Barclaycard s share of the youth market, also involves sponsorship of Virgin Megastore Radio, with Barclaycard commercials and sponsored programmes on air in 65 of the stores. Sections of the stores ...
LONDON - Barclaycard is launching a free iPhone game to link with the latest airing of its...and sponsorship at Barclaycard, said: "The launch of the iPhone game is a first in financial services ...
LONDON - Barclaycard is developing a credit card, to be launched in the summer, that will offer...and support environmental causes. Barclaycard found that UK consumers are very interested in products ... they could do to help the environment. Elizabeth Chambers, Barclaycard chief marketing officer, said: We ... appeal to customers around the world and plan to roll it out globally over time. Barclaycard also found ...
LONDON - Barclaycard has signed a strategic partnership deal with Global Radio, the owner of Heart...customers access to exclusive tickets for gigs, music updates and competitions. Barclaycard also signed a ... at The Hospital Club in Covent Garden, London, will be staged under the Barclaycard Mercury Prize Sessions banner. The Barclaycard brand will now feature at upcoming events such as Capital Radio's Summer Ball. Global Radio ...
of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard...of keeping it. So well done BMP DDB for defying the odds to retain the pounds 15 million Barclaycard business. Congratulations also to Barclaycard. Clients too often allow incumbent agencies to repitch out of misplaced kindness, having already determined to move the business. Barclaycard promised ...
Barclaycard has said its marketing staff will largely survive a massive programme of staff cuts...Barclaycard has said its marketing staff will largely survive a massive programme of staff cuts ... being made redundant. A spokeswoman for Barclaycard said, however, that marketing staff would ... will not be filled. One source close to the company told Marketing: Every part of Barclaycard is going ...
Barclaycard is to increase its above-the-line budget by pounds 10m to pounds 25m to defend its...Barclaycard is to increase its above-the-line budget by pounds 10m to pounds 25m to defend its ... spending. The initiative, which follows the axing of Barclaycard s popular and long ... . The marketing blitz, carrying the line Don t put it off, put it on Barclaycard , will be used to position ...
You have to feel sorry for Barclaycard. The very week it chooses to unveil its new logo, the world...Didn't we realise the global sphere was meant to induce a sense of 'calm on the outside and warm on the inside'? Er, no. The problem with logo redesign is that it is often about papering over the cracks in a brand that has stopped standing for anything. Once, everyone knew what Barclaycard stood for. Now ...
reward scheme for its Barclaycard brand....The agency picked up the brief after beating EHS Brann, also a Barclays roster agency, in a pitch. The new reward scheme is understood to offer incentives to consumers every time that they use their Barclaycard but full details have yet to emerge. Rapp was first awarded a place on the Barclays roster ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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