22 Jan 2010
Barclaycard has launched a follow-up to its "waterslide" ad.
24 Mar 2010
Barclaycard is launching a music-themed ad campaign to support the introduction of its 'freedom...The TV ad, by Bartle Bogle Hegarty, uses classic blues track Green Onions' by Booker T The MGs. Each time someone is shown using their Barclaycard in a transaction, the card reader plays notes from the song. The TV execution will be supported with a print campaign, starting on 25 March, and a digital ...
21 May 1998
| by RUTH NICHOLAS
Barclaycard has joined forces with utility company Eastern Group to
offer cardholders discounts...Barclaycard has joined forces with utility company Eastern Group to
offer cardholders discounts on their gas and electricity bills if they
pay using the credit card. Barclaycard already has similar links with
Ford and Cellnet.
...
19 Feb 1998
| by VICTORIA MEDHURST
Barclaycard is to discount interest rates for its most loyal
customers....Barclaycard is to discount interest rates for its most loyal
customers.
It is the first time a credit card company has linked interest charged
to the amount of money spent. The card company is offering to reduce its
1.65% APR by 2% for customers who spend over pounds 300 a month.
Barclaycard ...
10 Sep 1998
| by LUCY BARRETT
Barclaycard has put its creative account, currently handled by BMP
DDB, up for grabs....Barclaycard has put its creative account, currently handled by BMP
DDB, up for grabs ...
was available for comment.
At the end of last year Barclaycard said it intended to raise its ...
.
Last year Barclaycard ended one of the most enduring campaigns in
advertising when it ditched ...
03 Jun 2004
Barclaycard is introducing a range of branded personal loans to position itself as a more...on Barclaycard's 0% Forever card.
To prevent consumers paying unnecessary levels of interest the company is tailoring credit cards and loans to customers' individual needs. Barclaycard previously provided loans under the Masterloan brand, but it is scapping the brand in favour of Loans from Barclaycard.
Barclaycard recently ...
17 Aug 2005
| by David Iddiols, Senior partner, HPI Research
ads for Barclaycard....remotely inferior has been doomed by
comparison. In recent times, Barclaycard has often endeavoured ...
, and
credible for Barclaycard - no other credit card brand could occupy this
space within the UK marketplace ...
. Overall, the campaign exudes confidence, helping to reaffirm
Barclaycard's market-leader position ...
30 Oct 1997
| by PATRICK BARRETT
Barclaycard is to end one of the most enduring relationships in
advertising by retiring Rowan...Barclaycard is to end one of the most enduring relationships in
advertising by retiring Rowan ...
Confectionery s M s brand earlier this year.
The Latham character first appeared in ads for Barclaycard ...
for the brand before Christmas. It is understood Latham
will not be killed off in the ad.
Barclaycard ...
09 Oct 1997
| by DAVID ELSTEIN
Barclaycard has linked up with ITV to launch a branded sporting
awards programme, part...Barclaycard has linked up with ITV to launch a branded sporting
awards programme, part ...
.
The ITV Barclaycard Champion of Sports Awards, to be aired on ITV on
November 1, is billed as a celebration of British sporting passion and
will see Barclaycard as event and broadcast sponsor with credits ...
21 Oct 2008
| by Alex Brownsell
LONDON - Barclaycard has unveiled a strategy that focuses on the convenience of contactless payment...his journey, the commuter, played by Gavin and Stacey actor Robert Wilfort, uses a Barclaycard ...
, Barclaycard.co.uk. Barclaycard chief marketing officer Gary Twelvetree said the 'Waterslides' creative would ...
Barclaycard introduced its revamped visual identity last month in a bid for greater international appeal ...