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Barclaycard 'roller coaster extreme' by Dare

Dare is launching a Barclaycard global iPhone game and competition Rollercoaster Extreme, to build...-bidi-theme-font:minor-bidi;} The game comes off the back of Barclaycard s popular Waterslide Extreme launched last year. ...

Barclaycard 'win an easier Christmas' by Dare

Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard

Barclaycard adapts rollercoaster ad for mobile payments

Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services...Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field ... retailers such as McDonald's, Subway and Pret a Manger. To promote the scheme, Barclaycard has reworked ... using a Samsung handset, rather than the Barclaycard in the original ad. The aim is to emphasise ...

Barclaycard introduces new strapline in Christmas campaign

Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign...the strapline, "Barclaycard. Easier", to promote Barclaycard's contactless payment system. An outdoor ad ... the digital work. Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing campaign will be delivered in a fresh and modern way, showing how Barclaycard makes this busy time of year ...

Barclays spoofs history of money for mobile payment push

Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...Childs, the star of 'The Only Way is Essex'. Gary Twelvetree, Barclaycard's global brand director, said: "The evolution of payment options is an interesting story and one we had to tell. "Barclaycard ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...

Paper Round (20 September) - Which clients are advertising in the national press?

Lloyds TSB and Barclaycard push their business offerings in today's papers, while The Sun...Lloyds TSB gives 80,000 reasons why it s serious about "helping new businesses open". Barclaycard is also targeting businesses offering reduced card transaction payments for three months. The Daily Mirror runs extracts from entrepreneur Alan Sugar s autobiography as well as giving away a loaf ...

Punter Appeal - Bartle Bogle Hegarty

the West Country, whence Yeo Valley hails. Barclaycard's "rollercoaster", a follow-up to its memorable ... of the contactless Barclaycard through a New York worker who flies his way around the city flashing his plastic ... of 10) Barclaycard - Rollercoaster 6.24 Barnardo's - Turnaround 6.24 Audi - Beauty ...

Moneysupermarket.com's latest TV ad ditches comedian Omid Djalili

Moneysupermarket.com earlier this year from Barclaycard , where he had been global head of advertising and content ...

Moneysupermarket.com aims for 'big brand' behaviour with ads

term,' added Troy, who joined the business from Barclaycard earlier this year. With Gocompare ...

Capital One plunges down list of biggest direct mail spenders

over the period, on more than 77m pieces of mail. Halifax, Lloyds TSB and Barclaycard all retain ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.