18 Apr 2007
| by Nikki Sandison
LONDON - Barclaycard is developing a credit card, to be launched in the summer, that will offer...and support environmental causes. Barclaycard found that UK consumers are very interested in products ...
they could do to help the environment. Elizabeth Chambers, Barclaycard chief marketing officer, said: We ...
appeal to customers around the world and plan to roll it out globally over time. Barclaycard also found ...
15 Apr 2009
| by Sarah Johnson
LONDON - Barclaycard has signed a strategic partnership deal with Global Radio, the owner of Heart...customers access to exclusive tickets for gigs, music updates and competitions. Barclaycard also signed a ...
at The Hospital Club in Covent Garden, London, will be staged under the Barclaycard Mercury Prize Sessions banner. The Barclaycard brand will now feature at upcoming events such as Capital Radio's Summer Ball. Global Radio ...
20 Nov 1998
| by STEFANO HATFIELD
of keeping it. So well done BMP DDB for defying
the odds to retain the pounds 15 million Barclaycard...of keeping it. So well done BMP DDB for defying
the odds to retain the pounds 15 million Barclaycard business.
Congratulations also to Barclaycard. Clients too often allow incumbent
agencies to repitch out of misplaced kindness, having already determined
to move the business. Barclaycard promised ...
01 Oct 1998
| by STEVE BELL
Barclaycard has said its marketing staff will largely survive a
massive programme of staff cuts...Barclaycard has said its marketing staff will largely survive a
massive programme of staff cuts ...
being made
redundant.
A spokeswoman for Barclaycard said, however, that marketing staff would ...
will not be filled.
One source close to the company told Marketing: Every part of
Barclaycard is going ...
20 Nov 1997
| by PATRICK BARRETT
Barclaycard is to increase its above-the-line budget by pounds 10m
to pounds 25m to defend its...Barclaycard is to increase its above-the-line budget by pounds 10m
to pounds 25m to defend its ...
spending.
The initiative, which follows the axing of Barclaycard s popular and
long ...
.
The marketing blitz, carrying the line Don t put it off, put it on
Barclaycard , will be used to position ...
07 Oct 2008
| by George Bryant, Partner, The Brooklyn Brothers
You have to feel sorry for Barclaycard. The very week it chooses to unveil its new logo, the world...Didn't we realise the global sphere was meant to induce a sense of 'calm
on the outside and warm on the inside'? Er, no. The problem with logo redesign is that it is often about papering over
the cracks in a brand that has stopped standing for anything. Once, everyone knew what Barclaycard stood for. Now ...
18 Feb 2009
| by Matt Williams
reward scheme for its Barclaycard brand....The agency picked up the brief after beating EHS Brann, also a Barclays roster agency, in a pitch. The new reward scheme is understood to offer incentives to consumers every time that they use their Barclaycard but full details have yet to emerge. Rapp was first awarded a place on the Barclays roster ...
11 Apr 2002
Barclaycard is launching a promotion called The Golden Ticket
designed to boost awareness of its
10 Aug 2001
| by JENNY WATTS
Top celebrity faces are fronting BMP DDB's new 2 million
Barclaycard campaign, which announces the brand's three-year sponsorship
of the FA Barclaycard Premiership.
The national TV and poster ...
while out shopping with their Barclaycard.
One ad features the Newcastle manager, Bobby Robson ...
08 Dec 1995
| by CAROL FISHER
, to see BMP and
Barclaycard keep turning out the most amazing ads. Rowan Atkinson and
his sidekick ...
disbelieving that Barclaycard is the answer to whatever the problem
is, then Barclaycard delivers and he ...
Barclaycard must be
achieving excellent stand out. Well done BMP and Barclaycard - this
campaign will run ...
