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Barclaycard sponsors FA Barclaycard Premiership

Barclaycard is launching its sponsorship of the FA Barclaycard Premiership with a 2m advertising campaign on a football theme. The ads show football celebrities shopping with their Barclaycards ... and referee Paul Dirkin buys a book to hold his red and yellow cards as well as his Barclaycards. Creative ...

Meet Glyn Butterworth, Barclaycard

Glyn Butterworth is head of media for Barclaycard...Brand controlled? Barclaycard (above-the-line media, digital creative and media). Agencies ... , planning and buying. What are your priorities over the coming 12 months? Establishing Barclaycard as a ... at Barclaycard. What role does procurement play? We work closely with our procurement team and are fortunate ...

Barclaycard to ditch Atkinson

Barclaycard is to end one of the most enduring relationships in advertising by retiring Rowan...Barclaycard is to end one of the most enduring relationships in advertising by retiring Rowan ... Confectionery s M s brand earlier this year. The Latham character first appeared in ads for Barclaycard ... for the brand before Christmas. It is understood Latham will not be killed off in the ad. Barclaycard ...

Barclaycard to sponsor awards

Barclaycard has linked up with ITV to launch a branded sporting awards programme, part...Barclaycard has linked up with ITV to launch a branded sporting awards programme, part ... . The ITV Barclaycard Champion of Sports Awards, to be aired on ITV on November 1, is billed as a celebration of British sporting passion and will see Barclaycard as event and broadcast sponsor with credits ...

Adwatch: Barclaycard - 'Expensive vase'

There is something endearing about the Jennifer Saunders Barclaycard commercial. It is simple...the corner. It makes you beg for Barclaycard and Bartle Bogle Hegarty to take more of a risk and move ...

Barclaycard beats credit blues

The latest campaign for Barclaycard, created by ad agency Bartle Bogle Hegarty and planned ... uplifting form of marketing, with a simple, yet visually impressive, campaign. Notably, Barclaycard ... of the global credit crisis. The first Barclaycard ad from the new campaign, which aims to raise awareness ...

Barclaycard rolls out music website

LONDON - Barclaycard is launching a new website offering its customers exclusive access to gigs...of the payment brand's wider attempt to position itself closer to live music. Barclaycard customers can access ... , Pet Shop Boys and Depeche Mode. Earlier this year, Barclaycard announced a partnership ... to them by our music partnerships,' said Dan Mathieson, Barclaycard's senior sponsorship and promotions ...

THIS WEEK: Barclaycard in push for youth

Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see the credit...Barclaycard is linking up with Virgin Megastore in a year-long promotion which will see ... Barclaycard s share of the youth market, also involves sponsorship of Virgin Megastore Radio, with Barclaycard commercials and sponsored programmes on air in 65 of the stores. Sections of the stores ...

Barclaycard bags Global Radio deal

LONDON - Barclaycard has signed a strategic partnership deal with Global Radio, the owner of Heart...customers access to exclusive tickets for gigs, music updates and competitions. Barclaycard also signed a ... at The Hospital Club in Covent Garden, London, will be staged under the Barclaycard Mercury Prize Sessions banner. The Barclaycard brand will now feature at upcoming events such as Capital Radio's Summer Ball. Global Radio ...

Football stars front Barclaycard campaign

Top celebrity faces are fronting BMP DDB's new 2 million Barclaycard campaign, which announces the brand's three-year sponsorship of the FA Barclaycard Premiership. The national TV and poster ... while out shopping with their Barclaycard. One ad features the Newcastle manager, Bobby Robson ...

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