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Barclaycard introduces new strapline in Christmas campaign

Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign...the strapline, "Barclaycard. Easier", to promote Barclaycard's contactless payment system. An outdoor ad ... the digital work. Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing campaign will be delivered in a fresh and modern way, showing how Barclaycard makes this busy time of year ...

BBH leads shortlist for 2010 IPA Awards

Effectiveness Awards. Its six shortlisted entries are for Audi, Barclaycard, Barclays, KFC, Robinsons and Surf....: Audi by BBH Barclaycard by BBH Barclays by BBH Barclays Wealth by Ogilvy Mather ...

Bauer Media launches Access service for advertisers

, Barclaycard and Sony Ericsson. Barclaycard, for example, collaborated with Bauer's music brands such as Q on a recent campaign as it wished to further its association with the music industry. Barclaycard is currently the headline sponsor of the Mercury Prize, which has been renamed as the Barclaycard Mercury Prize ...

Barclays cuts digital roster for non-consumer to three

s "Rollercoaster" and "Water-slide" apps for Barclaycard that supported Bartle Bogle Hegarty s brand advertising ... in the UK by Walker Media. The brief involved all Barclays brands, including Barclaycard. Barclays ...

Barclays appoints Maxus to handle £40m media account

According to sources, Maxus has won a pitch against the incumbent, Walker Media, which pitched alongside Havas Media, and OMD. Barclays, which approached media networks with a pitch brief in July , spends 31 million on UK media for its main brand and Barclaycard, according to Nielsen Media Research ...

M&C Saatchi lures Christian Purser from Iris

Purser has worked at Iris for a year, leading the agency's digital strategy team and handling clients such as Philips, Volkswagen and Barclaycard. At M C Saatchi, Purser will report to Enyi Nwosu, the central strategy unit managing director. Purser will join a team that brings together strategists ...

Punter Appeal - Bartle Bogle Hegarty

the West Country, whence Yeo Valley hails. Barclaycard's "rollercoaster", a follow-up to its memorable ... of the contactless Barclaycard through a New York worker who flies his way around the city flashing his plastic ... of 10) Barclaycard - Rollercoaster 6.24 Barnardo's - Turnaround 6.24 Audi - Beauty ...

Iris ramps up planning department

and Barclaycard. Follow Sara Kimberley on Twitter @SaraKimberley ...

Dare's Harrison and Watson join DLKW Lowe as digital CDs

since worked on campaigns for brands including B Q, Sony Ericsson and Barclaycard. They were also ...

Iris appoints Graham Rhodes as managing partner

Rhodes joins the agency this month from Wunderman, where he was responsible for leading the agency's Best Buy business. In his new role, Rhodes will be responsible for handling Iris's relationship with Barclaycard. Prior to Wunderman, Rhodes was managing partner at Proximity London and deputy managing ...

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