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LONDON - Bartle Bogle Hegarty (BBH) was named Effectiveness Company of the Year at Monday night's IPA Effectiveness Awards.
St John Ambulance has handed its advertising account to Bartle Bogle Hegarty without a pitch. The agency has been briefed with recruiting volunteers ahead of the London 2012 Olympics as well as improving the first aid charity's image following its introduction of an updated logo.
BBH has had a stellar year by any standards, scooping one of the world's highest-profile accounts as well as a raft of big wins and extra business from existing clients.
Whether working for FMCG, retail or banking brands, BBH has proven that artistic flair can drive sales.
Baileys has appointed Bartle Bogle Hegarty as its global advertising agency following a two-way pitch against incumbent J Walter Thompson. JWT will continue to work for Baileys owner Diageo as global ad agency for the Smirnoff and Tanqueray brands.
Centura Foods has handed the 2m advertising account for its Bisto gravy brand to Bartle Bogle Hegarty, following a four-way pitch that included incumbent Saatchi Saatchi.
Unilever had already successfully convinced the UK public that Olivio, an olive oil-based spread, could earn its space in the fridge. Now it wanted to have the same impact in Belgium, Germany and Holland.
BEST NEW CLIENT - BARTLE BOGLE HEGARTY FOR BARNARDO'S. SPONSORED BY MARKETING
Bartle Bogle Hegarty (BBH) not only picked up the Grand Prix but it also landed a host of other prizes, including best international and best new client, making it Effectiveness Agency of the Year with billings under £100m.
BEST CHANGE OF DIRECTION - FALLON FOR SKODA.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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